SensorTowerThe iOS Developer's Guide To Apple App Store Categories
While app categorization is not the most critical factor for ASO success compared to keywords, icons, localization, or screenshots, it still offers advantages. Some apps have obvious categories, but others have options. Apple reviews chosen categories for relevance, so avoid mismatch.
Always select a secondary category to maximize exposure. If multiple categories fit, use leaderboards to assess competition; a less competitive category improves ranking chances. For example, a surf weather app might choose Weather over Travel due to lower competition metrics.
However, relevance should prevail. The article provides a GitHub Gist with category definitions for easy reference. Ultimately, testing and tracking ASO changes is essential to measure impact on downloads.
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This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
SensorTowerA Detailed Look At Top Performing iOS App Pricing By Category
This post analyzes pricing strategies for paid iOS apps in the top 50 of each App Store category, breaking down prices into 14 tiers. Categories like Education, Business, and Medical show diverse pricing, while Finance and Social Networking are dominated by free apps. Most expensive apps are in Medical, Navigation, and Travel. The data helps developers understand effective pricing for their category.
SensorTowerThe Review Analysis Module Finds More Hidden App Store Keywords
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SensorTowerAndroid App Store Optimization Module (Beta) Now Available
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SensorTowerWhat Galileo Can Teach You About App Store Optimization
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SensorTowerHow To Get Started With iOS Push Notifications
iOS push notifications boost user retention. Implement via services like AppsFire, PushWoosh, or Urban Airship. Start with one notification, gauge response, then add more. Tailor to app type: games can notify events; utility apps can welcome and remind.
SensorTowerThe Top iOS App Publisher Rankings
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