The sports betting app playbook for marketers | Adjust

Summary

The sports betting industry in the US has grown to over $30 billion in lifetime gross revenue, driven by legalization and mobile apps. However, marketers face challenges like high customer acquisition costs, ad oversaturation, and state-specific regulations. To succeed, they must use unbiased attribution from a third-party MMP to identify effective channels and avoid biased attribution.

Cross-channel campaign cohesion, especially integrating CTV with mobile, helps guide users from awareness to conversion. During off-seasons, engagement can be maintained through personalization (e.g., tailored push notifications, emails) and ethical gamification (e.g., spin-to-win games, challenges, leaderboards). Key strategies include optimizing onboarding for ATT opt-ins, automating routine tasks, and preventing mobile ad fraud.

Data-driven insights and user-centric approaches are essential for thriving in this competitive market.