AdjustPrivacy-first attribution with Snap and Adjust | Adjust
Summary
Adjust announces a hybrid self-attributing network (SAN) solution in partnership with Snap, addressing privacy challenges post-ATT and SKAdNetwork. The solution combines SKAN's privacy-compliant data with real-time attribution signals from Snap's platform, offering advertisers improved granularity, real-time measurement, and privacy-first attribution. Key benefits include reduced cost per install, better iOS campaign performance (user spend 2.5x higher than Android), and actionable insights for ROAS maximization.
The partnership aims to set a new standard for mobile app marketing, empowering advertisers to make data-backed decisions while respecting user privacy.
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