AdjustShopping app benchmark data for mobile marketers | Adjust
Summary
The article analyzes recent trends in shopping app growth based on Adjust's report. Global e-commerce app installs rose 25% YoY in H1 2024, sessions 13%. LATAM and MENAT led with install growth of 107% and 152%.
Day 1 retention averaged 18%, dropping to 5% by day 30; Europe had highest retention, North America lowest. Revenue metrics show global median IPM increased from 1.94 to 2.25, eCPM from $1.46 to $1.87. Average ARPMAU was $8.29, with LATAM highest at $15.34 and North America lowest at $5.29.
Marketers are diversifying partners and exploring channels like CTV. The report highlights the need for tailored regional strategies, retention efforts, and data-driven optimization.
You Might Also Like
AdjustHow to launch and scale puzzle & match 3 games | Adjust
Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.
AdjustValentine’s Day trends & dating app benchmarks 2025 | Adjust
Valentine's Day presents a strategic opportunity for app marketers to boost installs and engagement across categories. Despite a 13% YoY decline in dating app installs, sessions remain resilient, with longer session lengths (13.21 min) and improved ad efficiency (IPM up to 6.24). Key surges: restaurant booking app installs +156% on Feb 14, recipe app sessions +60% on Feb 12, music app installs +35% on Feb 10, and messaging sessions +31% on Valentine's Day. Actionable strategies include personalized push notifications, gamification, brand collaborations, and micro-influencer campaigns.
AdjustNext generation measurement for every marketer | Adjust
Mobile measurement is evolving with AI-driven solutions like predictive analytics, incrementality analysis, and marketing mix modeling (MMM). These tools help marketers forecast user value, measure true campaign ROI, and holistically optimize budget allocation. Predictive analytics identifies high-value users early; incrementality isolates causal impact; MMM provides a 360-degree view of marketing performance. Adopting these methods enables data-driven decisions, improves campaign efficiency, and future-proofs strategies in a privacy-first era. The article key takeaway: next-gen measurement is accessible and essential for competitive advantage.
AdjustKey mobile app trends and insights for Ramadan 2025 | Adjust
Ramadan 2025 presents a crucial opportunity for app marketers, with 75% of consumers noticing more ads during the season. Key trends from 2024 include a 28% surge in shopping app installs across METAP, a 126% increase in the UAE, and 18% growth in finance app installs. High engagement windows occur post-Iftar and late at night. Actionable strategies include optimizing campaign timing, leveraging personalization, building omnichannel experiences, and focusing on value-driven promotions. Adjust's measurement tools can help track and optimize campaign performance.
AdjustMobile measurement and attribution myths debunked | Adjust
This article debunks four mobile measurement myths, emphasizing that last-click attribution remains valuable when combined with multi-touch and next-gen methodologies like incrementality testing. It stresses that data quality trumps quantity, and integrating fragmented data sources yields better insights. View-through attribution is not inherently inflationary if paired with incrementality testing, and cross-channel optimization is achievable through deep linking. For ad ops, the key takeaway is to adopt a holistic measurement framework that balances signals from various attribution methods to accurately assess campaign performance and allocate budgets effectively.
AdjustA guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
AdjustDownload now! Adjust & AppLovin: Mobile app trends 2025 | Adjust
The global app industry in 2025 offers opportunities and challenges. Key trends include AI maturation, privacy-centric measurement, and e-commerce growth. ATT opt-in rates reached 35%. Installs grew 11% with sessions up 4%. E-commerce app installs jumped 17%, gaming 4%, and finance 27%.
AdjustA mobile marketers guide to streaming TV | Adjust
Streaming TV offers mobile marketers high engagement and detailed tracking, with non-skippable, full-screen ads that boost recall. Key insight: emotional alignment between ads and content reduces viewer drop-off by up to 60%. Viewer retention during ad breaks varies, but 26% of those who leave return within 30 minutes. Action steps: use contextual targeting, partner with emotion-based SSPs, track performance, and prioritize emotional storytelling.
More from Adjust
Japan app trends and benchmarks for 2026 | Adjust
Japan's app market is poised for growth with 85% smartphone penetration and 68% iOS share. The new Mobile Software Compe...
Adjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust
Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from cam...
A guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear on...
Adjust Ignite 2026: The conference for app marketers | Adjust
Adjust Ignite 2026 returns as a global conference series for app marketers, covering mobile measurement, attribution, de...
Out now! The short drama apps report | Adjust
Short drama apps are booming, with installs growing 238% YoY in Q1 2026 and global downloads reaching 2.3 billion in 202...
Agentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign opt...