Unlock hidden opportunities for your app in Q5 | Adjust

Q5, the period from post-Christmas to late January, provides a unique opportunity for mobile app marketers to leverage lower competition, reduced advertising costs, and increased user activity. Health and fitness apps see a 38% increase in installs and a 10% rise in sessions, driven by New Year's resolutions. Gaming apps also grow with a 4% install and 8% session increase, while finance, entertainment, and shopping apps benefit from lower effective cost per install (eCPI).

Marketers can capitalize by using data-driven personalization, diversifying channels (including CTV), launching campaigns early for ad platform optimization, focusing on key KPIs, and adapting in real-time. These strategies help maximize user acquisition and engagement during Q5, setting the stage for sustained growth into Q1.