MintegralTapping into New Opportunities with Samsung Galaxy Store
The Samsung Galaxy Store presents a compelling alternative to dominant app stores like Google Play and Apple's App Store, offering developers unique merchandising and marketing opportunities. With Samsung's vast user base—hundreds of millions globally—and strong market shares in key regions (31% in the US, 75% in Korea) and emerging markets like Brazil and Indonesia, the store provides significant reach. Top developers such as Niantic, miHoYo, and Scopely already have a presence, driving traffic and visibility for others.
Additional promotional platforms like the pre-installed Samsung Gaming Hub curate games and offer easy access, with priority display for popular titles and a 'Newbie Game' section for indie developers. Exclusive ad formats include banner ads and video notifications via Samsung apps like Bixby and Samsung Pay. Mintegral supports marketing on the Galaxy Store with precise user acquisition using smart bidding options (Target ROAS, Target CPE) and efficient monetization through SDK integration for various ad formats (banners, interstitials, rewarded videos, native ads).
Case studies show significant user base growth and ROAS exceeding expectations. Mintegral's solutions streamline ad tech with product lineups like AppGrowth, Retargeting, and Monetization, making it easy for developers to excel.
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First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustA/B testing for organic growth: Google Play & App Store | Adjust
A/B testing on Google Play and App Store optimizes app listings. Google tests icons, descriptions, graphics; Apple tests icons, screenshots, videos. Both improve conversion and retention but have limitations like single-variable focus and lack of post-install data. Adjust enhances analysis with attribution and analytics.
MintegralScaling Non-Gaming Apps: How to Master User Acquisition
Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
MintegralUnlocking the Success of Alternative App Stores
Alternative app stores like Amazon Appstore and Samsung Galaxy Store offer high-quality users, vast scale, and less competition. Best practices include targeting Tier One markets, focusing on casual genres, and combining ROAS and CPI campaigns.
AdjustGoogle premium growth tools for stellar targeting | Adjust
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UnityExtend Your Holiday Success: Q5 Strategies for Mobile User Acquisition | Unity
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MintegralMintegral Third in Android Power & Volume Ranking, A New Record in AppsFlyer's Performance Index
Mintegral ranks 3rd globally in Android Power and Volume in AppsFlyer's Index 17. Excels in gaming (2nd in Volume on Android/iOS) and non-gaming (top 10 in most verticals). First appearance in remarketing index with #7 Volume in APAC non-gaming Android. Customer testimonials highlight 20% ROI lift for Chapters, 20% revenue rise for Pocket FM, and 1.5x ROAS for AdOne games. New Day 7 Target ROAS model launched.
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