MintegralMintegral Renews SOC Certifications, Embracing Recognized Data Standards
Mintegral announced the renewal of its SOC 2 Type 2 and SOC 3 certifications, governed by AICPA, for the assessment period from October 1, 2024 to September 30, 2025. These certifications independently confirm that Mintegral meets strict criteria for security, processing integrity, confidentiality, and privacy. This renewal complements the company's adherence to other global standards such as GDPR, CCPA, COPPA, ISO/IEC 27001, and ePrivacyseal.
The article highlights Mintegral's commitment to robust data policies and transparent practices, which have positioned it as a leader in ad tech, earning critical third-party certifications. Following this insight, the article lists three latest posts: one discussing why early metrics do not always predict long-term performance, another on the growth trends for entertainment apps in 2026, and a third comparing CPI and ROAS campaigns and how to optimize Mintegral campaigns for better results. These posts provide practical advice for developers and advertisers in the mobile advertising ecosystem.
You Might Also Like
MintegralCPI or ROAS? How to Optimize Mintegral Campaigns for Better Results
The article explores the strategic use of CPI and ROAS campaigns on Mintegral, emphasizing that CPI is ideal for new apps to gather initial user data, while ROAS suits mature apps focused on high-value users. Running both in parallel can confuse algorithms and reduce efficiency. A key insight is the 'bidding challenge': bid high enough for impact but not overspend. Mintegral's Hybrid ROAS optimizes for both IAA and IAP, using oCPI bidding. Decision-makers should prioritize one model based on app stage and use tools like sub-source management to refine performance.
MintegralBalancing Short-Term ROAS with Long-Term Retention in UA Campaigns
Short-term ROAS and long-term retention often conflict because early conversions don't guarantee long-term value. To balance both, extend the optimization window to 7-14 days, use mid-funnel signals to bridge gaps, and align optimization with monetization model (IAP vs. IAA). Shift focus from early signals to retention as campaigns stabilize, and define clear payback windows upfront to avoid misleading optimization.
MintegralWhy Target ROAS Campaigns Can Struggle to Scale
Target ROAS campaigns often fail to scale due to unrealistic targets, budget cuts during learning, short data windows, or frequent structural changes. To scale, focus on three pillars: sufficient budget for exploration, flexible ROAS targets during early learning, and adequate data windows to capture long-term value. Avoid micromanaging; instead, provide stable signals and exploration capacity for the algorithm.
MintegralMaster Target ROAS with Mintegral's Advanced Guide
Mintegral's Target ROAS guide offers practical steps for ad ops decision-makers to optimize campaigns. Key insights include enabling data postbacks for accurate ML modeling, verifying event mapping to ensure correct revenue signals, reducing data discrepancies with MMPs by selecting proper report types and time windows, and incrementally tweaking budgets (e.g., adjusting ROAS goals by ≤10% weekly, or reducing by ≤5% for scaling). The guide emphasizes flexible adaptation based on regional and product differences to achieve better ROAS outcomes.
MintegralWhat's Driving Global Growth for Digital Health Apps in 2026?
Digital health app growth shifts from acquisition to engagement, with AI health companions, femtech, and senior-friendly tools as key frontiers. Statista forecasts moderate 1.75% CAGR for fitness/wellness apps through 2030. Developers should prioritize hybrid monetization (IAA+IAP), smart UA with automated bidding, and interactive creative testing to maximize LTV and global scalability.
MintegralWhy Early Metrics Don't Always Predict Long-Term Performance
Early campaign metrics can mislead because they capture high-intent users first, while long-term performance depends on broader audiences and delayed monetization. Learning phases, monetization lag, and incomplete data make early ROAS unreliable. Ad ops teams should evaluate multiple completed cohorts and align optimization windows with conversion events to distinguish genuine trends from initial volatility. Sustainable scaling requires balancing early signals with patience for meaningful patterns to emerge.
MintegralHow Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition
Non-gaming marketers like e-commerce, fintech, and subscription services are increasingly turning to mobile advertising, driven by rising costs on walled gardens. They are shifting from CPI to outcome-based models (e.g., ROAS, CPA), leveraging ML to find quality users beyond contextual placements. Key takeaways: ad platforms must enable direct revenue attribution, faster feedback loops, and product-first creative to serve these advertisers. The era of growth at any cost is giving way to quality-focused, intentional scaling.
Mintegral2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
In 2025, AI agents will automate ad production and UA, reducing personnel needs. Privacy concerns persist despite Google's cookie reversal, driving contextual targeting and new identifiers. Advertisers will explore CTV and in-app inventory via cost-per-outcome deals. M&A activity ramps up, with deal volume up 118% YoY. AI-generated creative becomes crucial as targeting narrows, enabling scalable, varied ad creatives.
More from Mintegral
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
In 2025, AI agents will automate ad production and UA, reducing personnel needs. Privacy concerns persist despite Google...
Why Early Metrics Don't Always Predict Long-Term Performance
Early campaign metrics can mislead because they capture high-intent users first, while long-term performance depends on ...
Where Is the Next Growth for Entertainment Apps in 2026
Entertainment apps in 2026 are leveraging generative AI to accelerate content production, but high-quality video remains...
CPI or ROAS? How to Optimize Mintegral Campaigns for Better Results
The article explores the strategic use of CPI and ROAS campaigns on Mintegral, emphasizing that CPI is ideal for new app...
How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition
Non-gaming marketers like e-commerce, fintech, and subscription services are increasingly turning to mobile advertising,...
Balancing Short-Term ROAS with Long-Term Retention in UA Campaigns
Short-term ROAS and long-term retention often conflict because early conversions don't guarantee long-term value. To bal...