Google premium growth tools for stellar targeting | Adjust

Google Play's premium growth tools offer qualifying apps additional custom store listings (up to 100 vs. the standard 50) and promotional content featuring in-app events, offers, and updates. These tools enhance personalization and segmentation, driving more installs and revenue.

Eligibility requires meeting certain active user or spending thresholds. Promotional content can appear across multiple placements and, when following best practices, can increase 28-day active users by 2% and revenue by 4%. Pairing with deep linking and attribution helps maximize campaign effectiveness.