MintegralUnlocking the Success of Alternative App Stores
Summary
The article discusses the benefits of alternative app stores such as Amazon Appstore and Samsung Galaxy Store for developers facing competition and platform changes. Under the Digital Markets Act, developers can direct users to cheaper options. These stores provide high-quality users: Amazon users are mainly middle-aged females and millennials in US/Europe/Japan, with 64% making in-app purchases; Samsung has strong US and Korea presence.
They offer vast scale: Amazon spans 200+ countries, Samsung 180+ countries with millions of active users. Competition is lower: Amazon has 483,000 apps vs over 1.6 million on Apple/Google. Successful campaigns involve targeting Tier One markets (US, UK, Canada, Germany, Japan), focusing on casual/solitaire/puzzle genres, and combining ROAS and CPI campaigns.
Porting is now easier, making these stores a great opportunity for growth.
You Might Also Like
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustA/B testing for organic growth: Google Play & App Store | Adjust
A/B testing on Google Play and App Store optimizes app listings. Google tests icons, descriptions, graphics; Apple tests icons, screenshots, videos. Both improve conversion and retention but have limitations like single-variable focus and lack of post-install data. Adjust enhances analysis with attribution and analytics.
MintegralScaling Non-Gaming Apps: How to Master User Acquisition
Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
AdjustMeasure installs across more app stores | Adjust
Adjust has expanded store detection and verification across multiple app storefronts, making Store Type the primary dimension for identifying where an install originated rather than relying on platform or OS alone. For ad ops teams, this means campaign performance can now be analyzed at the store level across Huawei AppGallery, Xiaomi GetApps, Samsung Galaxy Store, Vivo Appstore, and Google Play variants, with independent verification of install origin. Newly detected stores are flagged in AppView with a direct route to configuration, and store-level data flows automatically into reporting, raw data, callbacks, and CSV exports, plus Conversion Rules via Store Rule conditions.
Unity4 key strategies to drive scale and revenue for your app during the shopping season | Unity
Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.
AppsFlyerThe marketer’s guide to buying an MMP
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
UnityImplementing ads without cannibalizing subscription conversions: A brief guide by ad format | Unity
To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.
More from Mintegral
Why In-App, not MFA, is the Advertising Solution Made for Advertisers
MFA sites exploit programmatic buying by attracting low-intent clicks and inflating viewability/CPM metrics, so spend ca...
Why Financial Services Marketers Need to Look Beyond Downloads
Financial services marketers must stop treating downloads and CPI as success. In Türkiye, 85% smartphone penetration and...
Holiday Advertising Guide for Gaming Apps in 2026
Mintegral’s 2026 holiday guide shows Q4 gaming creative volume rising 12% from September to December, so testing must ha...
Holiday Advertising Guide for Non-Gaming Apps in 2026
Mintegral’s non-gaming creative data shows holiday competition builds unevenly. Volume rose 16.1% from September to Dece...
Retargeting: How to Reactivate Three Different Types of User
Retargeting spend is rising—AppsFlyer reports $31B and 29% of app marketing spend in 2025, up from 25%—because UA costs ...
Ad Platforms Are Like LLMs. Which Frontier Model Are You Running On?
Ad platforms are evolving from single-signal networks to integrated 'multimodal' systems, mirroring the LLM-to-LMM leap....