Summary
Connected TV's popularity is rising, and Google TV network now provides advertisers with additional reach on the big screen, complementing YouTube's 150M+ monthly living room viewers. Google TV powers devices from top brands like Sony and Hisense, offering personalized entertainment. The network includes 125+ built-in channels with live sports, full-length shows, and movies.
In the U.S., 60% of households watch free ad-supported streaming services, and Google TV viewers spend over 75 minutes daily watching. Ad formats include non-skippable and 6-second bumpers, with more to come. Campaigns can be planned, bought, and measured via Google Ads and Display & Video 360 alongside existing digital video efforts.
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