GoogleEnhance visual storytelling in Demand Gen with generative AI
Summary
Demand Gen campaigns, launched last year, help advertisers create and convert new demand with visual storytelling on Google's touchpoints like YouTube and Gmail. Now, generative image tools are rolling out globally in English, allowing advertisers to generate stunning images from prompts or use 'Generate more like this' to create similar options from existing assets. Google AI ensures unique images with identifiers like SynthID.
Advertisers are encouraged to diversify creative strategy with multi-format ads, as running both video and image ads yields more conversions. Tips include providing at least 3 images and videos per aspect ratio, using high-quality visuals and product feeds for retailers, and evaluating performance with asset reports. These tools empower brands to test creative concepts efficiently while maintaining control and adhering to safety principles.
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