MolocoHow RMG Advertisers Can Win Big During the NFL Season
The NFL season is a critical period for Real Money Gaming (RMG) advertisers, offering a high-intent audience and increased app activity. Successful brands start their campaigns in August, aligning with preseason and college football to build performance signals. They shift from CPA to ROAS optimization, balancing short-term deposits with long-term LTV.
Connected TV (CTV) is highlighted as an effective channel, using QR codes and promo overlays to drive performance during game days. Budgeting is strategic, with top advertisers allocating 30-50% of weekly spend on Sunday/Monday games, and maintaining consistent daily budgets. In 2023, top spenders invested 30-50x more on game days during August-September compared to non-game days.
Creative fatigue is addressed through weekly refreshes and timely hooks like 'Double your deposit for MNF.' The article emphasizes that early investment in August-September is crucial for capturing first-time deposits and building momentum for the season. Overall, success requires a blend of early start, ROAS focus, CTV integration, game-day budget optimization, and rapid creative iteration.
You Might Also Like
AppsFlyerUnlock the value of web-to-app
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
UnityWhy Game Studios Should Use CTV | Unity
Connected TV (CTV) offers a new channel for mobile app UA with high CPMs ($35-$65) but lower conversion rates. It's best for mid-to-large studios with high LTV apps targeting US audiences. Measurement challenges persist due to cross-device attribution gaps. CTV can complement mature mobile strategies but requires significant budget ($30-50K) to test effectively.
AdjustHow AI is transforming personalization in mobile marketing | Adjust
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
MolocoDriving Conversions in RMG: What Today’s Best-Performing Creatives Teach Us About Casino vs. Sportsbook Success
RMG creatives must segment users into Active, Casual, and Inactive player types. Casino ads thrive with longer videos (30-53s) showing gamified visuals and big wins, while Sportsbook ads need short, offer-first videos (27-30s). Key formats are portrait orientation and banner sizes 300x50/320x50. Avoid short videos without value, landscape orientation, and hype-heavy testimonials. Top competitors like Chumba Casino and FanDuel use UGC, clear offers, and localized relevance to boost conversions.
MintegralWhy Early Metrics Don't Always Predict Long-Term Performance
Early campaign metrics can mislead because they capture high-intent users first, while long-term performance depends on broader audiences and delayed monetization. Learning phases, monetization lag, and incomplete data make early ROAS unreliable. Ad ops teams should evaluate multiple completed cohorts and align optimization windows with conversion events to distinguish genuine trends from initial volatility. Sustainable scaling requires balancing early signals with patience for meaningful patterns to emerge.
Liftoff(Vungle)How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy
Hero Wars demonstrates how mature mobile games can sustain growth through strategic live event expansion, including monetization-focused events, Battle Pass evolution, and IP collaborations. Key innovations like the Lara Croft crossover, Legends Draft PvP mode, Tournament of Titan Power, and Seer's Game drove player engagement and revenue. Tower 2.0 revamp improved core experience. For ad ops, these tactics highlight the importance of diverse event calendars, premium currency sinks, and targeted bundles to maximize LTV and DAU.
More from Moloco
Is your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for...
The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens
Moloco ranks 5th in the 2026 Singular ROI Index with 29 leaderboard appearances, highlighting consistent ROI across glob...
Costco Chooses Moloco to Power AI-Driven Retail Media
Costco partners with Moloco Commerce Media to power onsite ads on Costco.com, aiming to replicate in-warehouse discovery...
The Race for the Interface: Why Customer Relationships Are Your Best Defense Against AI Disruption
AI-driven disruption is reshaping consumer journeys, with 67% of marketing leaders expecting high impact. Brands risk lo...
Super Bowl LX: Why Sportsbook Advertisers Should Bet on January
The Super Bowl drives huge deposit volume but is only average in cost efficiency due to competition. January NFL and col...
🚀 Moloco Commerce Media Helps eCommerce Capture the Holiday Traffic Surge 🎁
MCM's outcome-based smart bidding enhancements help e-commerce platforms and advertisers thrive during Q4 holiday surges...