MolocoThe Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens
Summary
The 2026 Singular ROI Index is out, and Moloco is honored to appear on 29 leaderboards, placing fifth overall for leaderboard appearances. As Susan Kuo (COO & Co-founder) stated, Moloco's year-over-year consistency demonstrates profitable growth beyond walled gardens. The index is based on trillions of impressions, billions of clicks, and billions of installs, ensuring that each platform earned its place.
Moloco appears on every global leaderboard and all four regional leaderboards (APAC, EMEA, North America, South America), showcasing global performance across verticals and operating systems. Additionally, Singular introduced new multi-touch attribution (MTA) leaderboards, and Moloco features in both: Assist Power (measuring platform presence in conversion paths without last-touch credit) and MTA Uplift (measuring increased contribution under MTA). This indicates Moloco drives value earlier in the customer journey.
For advertisers already running major channels like Google and Meta, Moloco offers a path to profitable growth through the independent app ecosystem, helping them expand beyond traditional platforms.
Analyst Note
What's notable here is Moloco's dominance across both last-touch and multi-touch attribution (MTA) leaderboards. The inclusion of dedicated MTA metrics like Assist Power and MTA Uplift signals a structural shift in how ROI is measured post-SKAdNetwork and privacy mandates. For UA teams, this underscores the inadequacy of last-touch attribution in a world where user journeys are fragmented.
Moloco's strong showing on Assist Power specifically implies it generates value earlier in the funnel, a distinction that often goes unrecognized in siloed attribution models. The competitive angle is clear: Moloco is positioning itself as a viable alternative to walled gardens by proving it can drive incremental lift beyond what Google or Meta capture. For monetization strategists, this suggests that demand-side platforms (DSPs) focusing on open-exchange inventory can now credibly claim a role in the upper funnel.
Meanwhile, ad ops professionals should note that Singular's index is based on trillions of impressions, so these leaderboards carry statistical weight. The practical impact: teams should re-evaluate their attribution frameworks to account for assist credits, as ignoring multi-touch contributions risks underallocating budget to channels that fuel initial discovery. The timing aligns with a broader industry pivot toward incremental measurement, making this report a benchmark for cross-channel efficiency.
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