摘要
本文聚焦 Google Demand Gen 产品的两项更新，旨在提升 YouTube 等渠道的用户获取与广告变现效率。首先，Demand Gen 在商务媒体套件（Commerce Media Suite）中新增支持 Google Ads 库存，此前该套件已对接 Display & Video 360 和 Search Ads 360，此次扩展让广告主可以利用零售商的第一方目录和转化数据，在 YouTube、Discover 和 Gmail 上触达高意向消费者。这有助于优化投放策略和归因分析。
其次，Google Ads 为 Demand Gen 广告活动新增观看转化（VTC）优化功能，支持广告主针对 YouTube 的观看转化进行出价优化。VTC 优化能在更短时间内驱动更多转化，与其他广告平台的归因能力对标，提升增量提效。
文章指出，Demand Gen 是推动新客获取的关键驱动力，其新客转化份额比付费媒体均值高 18%。两项更新将帮助广告主进一步扩大这一优势。如需了解完整信息与年度重大发布，可关注 Google Marketing Live 线上活动。
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