AI正在深刻改变移动营销格局，其核心价值在于简化决策流程、加快洞察获取速度，并支持在全增长栈中实现预测性和实时优化。
在用户获取（UA）方面，AI通过预测建模和自动化出价，提升投放效率，降低CPI，同时结合SKAN等框架优化归因分析。
在用户留存和变现环节，AI驱动个性化推送与动态定价策略，有效提升LTV和ROAS。Adjust等MMP提供AI工具，帮助广告主在复杂生态中实现增量提效。
综合来看，AI正在推动移动营销从经验驱动向数据智能驱动转型，助力营销人员做出更明智的决策。
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