Adjust正式推出Growth Copilot公测版,这是一款集成在Adjust Analyze产品线中的AI驱动分析工具。营销人员只需用自然语言提问,即可实时获取数据洞察和可视化图表,无需SQL技能、额外工具或等待数据团队支持,大幅缩短从提问到决策的时间。
核心功能包括快速回答“本周哪个渠道CPI最低”、“昨日Campaign X安装量下降原因”、“EMEA地区上季度最佳素材”等常见问题。Growth Copilot通过自动化报告和简化监控流程,帮助团队释放数据分析师负担,将精力聚焦于更高价值的策略工作。
该工具强调协作赋能,使非技术岗位也能直接访问数据洞察,促进市场、产品和增长团队间的信息共享。Adjust表示,Growth Copilot旨在解决移动营销中因工具切换、流程瓶颈导致的效率低下问题,提供实时的AI驱动分析能力。
目前Growth Copilot处于开放公测阶段,Adjust现有客户可联系客户代表或申请演示体验。Adjust强调该工具将成为其AI解决方案组合的一部分,与iOS SKAN、CTV、增量衡量等产品协同,支撑全链路增长决策。
AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
Apple's WWDC25 announced significant AdAttributionKit updates, including support for multiple overlapping re-engagement conversions with conversion tags, customizable attribution windows per ad network, configurable cooldown periods to avoid misattribution, and new geography data (country codes) in postbacks for high-volume campaigns. Testing capabilities are enhanced via developer mode. These changes give advertisers more control over attribution rules and insights, improving campaign optimization and measurement accuracy across iOS 26 and beyond.
Mobile marketing automation is critical for scaling ROAS by enabling real-time, data-driven campaign optimization. Key strategies include setting automation rules for bid/budget adjustments based on performance thresholds, implementing anomaly detection to prevent wasted spend, and using smart alerts for timely budget reallocation. A case study from Melsoft Games shows that automation allowed testing hundreds more creatives without extra time or cost. For ad ops leaders, the takeaway is that automation reduces manual bottlenecks, improves reaction speed, and directly boosts ROAS when integrated with attribution and analytics tools.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
ATT opt-in rates continue to rise gradually, reaching 35% globally in Q2 2025, up from 34.5% in 2024. Education apps saw the biggest improvement, from 7% to 14%. Gaming remains top-performing, with sports (50%), hyper casual (43%), and action (40%) leading. Country-wise, Brazil (50%), UAE (49%), and Turkey (42%) are highest. Investing in prompt UX is a strategic lever to increase addressable iOS audiences.
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
Adjust在MAU Vegas 2026大会上推出AI驱动的代理增长管理系统,将用户获取优化从手动操作转变为自动化的目标追求闭环。该系统允许营销人员设定收入提升或ROAS改善等业务目标,AI自动分析数据、生成建议并执行优化,同时人工保留监...
WWDC26 以 AI 为核心,Apple 推出 Foundation models 和 Core AI 框架,Siri AI 集成 Gemini 模型,为开发者提供强大的 AI 功能开发工具。Xcode 27 引入代理编程和第三方 AI ...
2026年FIFA世界杯将于6月11日开幕,预计吸引60亿观众,移动端成为核心观赛载体。基于2022年世界杯数据分析,用户获取峰值出现在赛事首周,体育新闻App安装量较赛前基线飙升204%,且各国市场围绕本国球队比赛日形成明显波动。非参赛国...
Adjust 作为 MAU 2026 的冠名赞助商重返拉斯维加斯,与全球移动营销领袖共议行业未来,重点展示了 Agentic Growth Management 愿景。SVP Alex Li 在主舞台揭示了如何利用 agentic AI 实...
Adjust发布的《2026年越南移动应用趋势报告》显示,越南应用市场在下载量、用户活跃度和数字基础设施方面持续增长,但竞争加剧使变现更困难。关键数据包括:手游应用会话量同比增长15%,金融应用安装量增长21%,娱乐应用会话时长增至24.4...
Adjust推出MCP服务器,使AI系统能直接查询和调用其归因数据,无需切换界面。该方案面向已部署内部AI工具或自动化流程的团队,将Adjust数据接入Claude、Cursor等外部平台。用户可用自然语言请求如“昨天多少安装”等数据,并与...