MintegralApp Chat with Goodroid: Effective Strategies to Enhance User Growth and Monetization
本文是Mintegral《App Chat》专栏对日本游戏公司GOODROID的CMO Shohei Nagaoka的专访，聚焦其用户增长与变现策略。GOODROID以《Snow Race!!!》、《Hospital Escaper》等休闲游戏闻名，其成功关键在于精细化的用户获取（UA）与混合变现模式（IAA+IAP）。Nagaoka指出，早期阶段需关注CPI与留存率，而后期则应通过ROAS优化实现增量提效，同时结合归因分析（如MMP）精准衡量LTV。
在广告变现方面，GOODROID采用多平台投放策略，并利用Mintegral的Target ROAS工具自动化调整出价，以平衡IAA与IAP收入。据悉，Mintegral新版的Target ROAS已支持IAA与IAP双重目标，开发者可针对不同用户群体灵活设定ROAS阈值，从而提升整体广告收益。
文章末尾还展示了Mintegral平台的最新洞察，包括2026年5月关于早期指标与长期表现关系的分析、娱乐应用全球增长趋势，以及CPI与ROAS的优化策略。这些内容为开发者提供了从用户获取到变现的全链路指导，强调数据驱动决策的重要性。
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