Using Adjust Growth Copilot for smart, fast data insights | Adjust

Adjust Growth Copilot is an AI-powered partner for app marketers, built on Adjust's measurement infrastructure. It addresses the challenge of growing data volumes by providing instant, contextual answers to performance questions via natural language queries. Key capabilities include: (1) assessing campaign performance in seconds with summaries of top campaigns by ROAS and retention, plus alerts for anomalies; (2) identifying unusual data patterns like CPI spikes or conversion drops before they escalate; (3) optimizing channel efficiency by ranking channels by CPI, ROAS, and conversion metrics, with recommendations for budget reallocation; (4) discovering top-performing creatives by region and channel, highlighting effective formats and audience patterns; (5) forecasting ad spend to avoid over- or underspending; and (6) uncovering full-funnel trends with explanations of anomalies and next-step recommendations.

The tool transforms data into confident decisions, allowing marketers to focus on growth rather than manual reporting.