AdjustCustom dashboards built for mobile growth teams | Adjust
Summary
The article introduces Adjust's custom dashboards, a feature designed to address the diverse measurement needs of mobile marketing teams. Every app business has unique KPIs, channel focuses, and reporting structures; generic dashboards often fall short. Custom dashboards allow users to create tailored analytics views within Adjust using the same trusted data.
Key features include fully customizable widgets (chart types, metrics, dimensions), built-in templates for cohorts, monetization, overview, SKAN, and user acquisition, and the ability to define custom metrics. Teams can start from these templates and modify them to fit their workflow. Dashboards can be set as public or private, facilitating team collaboration or individual analysis.
The flexibility enables side-by-side metric comparisons, redefined KPIs, and quick perspective switches. Available free to all Adjust clients, the feature aims to streamline reporting, reduce reliance on external tools, and accelerate understanding of performance drivers. The article emphasizes that flexibility equals speed, and custom dashboards empower teams to shape analysis according to their business model and goals.
Analyst Note
What's notable here is the timing of Adjust's custom dashboard launch against the backdrop of deepening privacy constraints. As SKAN and ATT continue to fragment the measurement landscape, the ability to build bespoke, on-platform views directly inside Adjust reduces reliance on third-party BI tools that are often slower to adapt to privacy-driven data gaps. The key implication for UA and monetization teams is operational efficiency: consolidating analysis within the MMP eliminates data export latency and simplifies cross-functional alignment when multiple stakeholders need tailored perspectives—from ROAS breakdowns for finance to cohort retention curves for product.
This move also signals a competitive escalation among MMPs, who are racing to own the analytics layer beyond raw attribution. By offering free access to all clients, Adjust is lowering the barrier for teams that previously had to stitch together reports from Datascape defaults, potentially increasing stickiness and reducing churn. For ad ops professionals evaluating tooling, this feature addresses a persistent pain point: the mismatch between generic dashboard templates and the nuanced, role-specific questions that drive daily campaign decisions.
The practical impact lies in faster hypothesis testing—teams can now iterate on metric definitions and visualizations without ticket-based requests to a data team, tightening the feedback loop between campaign performance and optimization action.
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