Custom dashboards built for mobile growth teams | Adjust

The article introduces Adjust's custom dashboards, a feature designed to address the diverse measurement needs of mobile marketing teams. Every app business has unique KPIs, channel focuses, and reporting structures; generic dashboards often fall short. Custom dashboards allow users to create tailored analytics views within Adjust using the same trusted data.

Key features include fully customizable widgets (chart types, metrics, dimensions), built-in templates for cohorts, monetization, overview, SKAN, and user acquisition, and the ability to define custom metrics. Teams can start from these templates and modify them to fit their workflow. Dashboards can be set as public or private, facilitating team collaboration or individual analysis.

The flexibility enables side-by-side metric comparisons, redefined KPIs, and quick perspective switches. Available free to all Adjust clients, the feature aims to streamline reporting, reduce reliance on external tools, and accelerate understanding of performance drivers. The article emphasizes that flexibility equals speed, and custom dashboards empower teams to shape analysis according to their business model and goals.