Adjust Pulse updates for automation, alerts, reporting | Adjust

Adjust has released significant updates to its Pulse platform, targeting mobile app marketing and development teams. The key additions are: (1) Grouped logic for campaign automation rules, allowing multiple condition-action pairs within a single rule. For example, if installs exceed 1000, budget increases by 10%; if below, it decreases by 5%.

This simplifies managing complex automation scenarios. (2) Microsoft Teams integration as a new alert channel, joining Slack and email. Alerts can be sent to public or private channels via webhook, ensuring teams stay informed of metric shifts or anomalies.

(3) Scheduled reporting from Adjust Growth Copilot, enabling users to set prompts with frequency and delivery time. Copilot's AI agents fetch data and perform analysis, delivering reports without waiting. These updates make Pulse more cohesive, providing structured automation, broader alert connectivity, and dependable AI insights.

For ad ops decision-makers, this means reduced manual effort, faster response to performance changes, and seamless integration with existing tools. Actionable takeaway: Leverage grouped logic to optimize budget allocation, configure Teams alerts for cross-team visibility, and schedule recurring reports for consistent monitoring.