This article highlights the rapid growth of mobile gaming and shopping apps as key drivers of the mobile industry. Key data: mobile game revenues are projected to reach $98.74 billion in 2024, growing to $119 billion by 2027; mobile commerce will account for 60% of all e-commerce by 2028. Consumer behavior shifts post-COVID favor online shopping, with apps like Temu and Shein gaining share.
For user acquisition (UA) marketers, the article recommends three strategies: 1) Use playable ads to boost engagement—even non-gaming apps like retail can leverage gamified ads to showcase value. 2) Include CTV in the media mix to reach audiences who stream on smartphones, enabling one-tap app downloads while watching TV. 3) Leverage AI-powered UA platforms like AppDiscovery that focus on user habits over demographics, reaching 1.4 billion daily active users.
Success requires deep analysis of high-LTV user profiles, ongoing campaign optimization, and creative testing to maximize ROI.
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AppLovin앱 UA 마케팅과 D2C 마케팅과의 차이점
Direct-to-consumer (D2C) and user acquisition (UA) marketing both aim for engagement and revenue but differ in focus. UA targets large-scale app installs and high-value users, optimizing for CPI, LTV, and ROAS via in-app ads and ASO. D2C drives traffic to owned websites, using channels like email and social, measuring conversion rate, AOV, and CAC. Understanding these differences helps marketers tailor strategies for mobile app success.
AppLovin지금 앱 UA 전략에 꼭 도입해야 하는 최신 성공 사례 4가지
Four apps (Enerjoy, Experian, Rollic, Upside) leveraged AppDiscovery’s AI-driven UA strategies to achieve scalable growth. Key insights: running complementary campaigns (CPP & ROAS), using engaging ad formats like 30-second videos, automating global budget management, and optimizing for specific KPIs like CPA. Results include 14x installs, 85% lower CPE, and becoming top UA channels.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
UnityExtend Your Holiday Success: Q5 Strategies for Mobile User Acquisition | Unity
Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.
MintegralScaling Non-Gaming Apps: How to Master User Acquisition
Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.
AdjustShopping app benchmark data for mobile marketers | Adjust
E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for product research. This disrupts traditional channels like search (CPC up 10-25%) and affiliate marketing (revenues down 7%). Meanwhile, mobile apps and CTV offer stable, high-engagement alternatives. Advertisers should diversify away from disrupted channels, targeting the independent app ecosystem where Day 30 ROAS can be 116% higher. Key metrics: organic direct traffic share (target >51%) and disrupted channel spend share (target <34%).
Liftoff(Vungle)How Chinese Game Developers Can Grow Their Gaming Apps Overseas
Chinese game developers should expand globally using cost-effective UA campaigns in LATAM/APAC, engaging video ads with gameplay focus, and hyperlocalized aesthetics/monetization trends like social features and trial characters.
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