Liftoff(Vungle)How Chinese Game Developers Can Grow Their Gaming Apps Overseas
Summary
Chinese mobile game developers seeking global expansion should adopt a multi-pronged strategy: First, launch user acquisition campaigns in cost-effective markets like Brazil and Mexico where CPI is lower, while still targeting key markets like the US. Second, utilize video ads which offer the highest ROAS, showcasing core gameplay and collaborating with local influencers. Third, hyperlocalize by adapting art styles to regional preferences and incorporating trending features such as social hangouts, home systems, and innovative monetization like trial characters and gacha mechanics.
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