During the first quarter of 2025, iOS PVP games in Turkey exhibited diverse performance. PUBG MOBILE saw weekly revenue rise to ~$365K and active users jump from 1.4M to 2.2M. Subway Surfers maintained consistent downloads, peaking at 58K weekly, and active users exceeded 1M.
101 Okey Plus Rummy Board Game held steady revenue around $115K weekly with downloads peaking at 45K. Squid Game: Unleashed experienced a sharp decline from 93K to 2.8K downloads and active users dropping from 67K to 33K. Whiteout Survival showed stable revenue reaching $179K and active users gently rising to 135K.
Global in-app revenue from short drama apps reached ~$700M in Q1 2025, nearly 4x YoY. ReelShort and DramaBox lead, but newcomers like DramaWave surged via localised ads and TikTok. Latin America and Southeast Asia drove download growth. For ad ops, targeting emerging markets and leveraging video ads on social platforms are key.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
Tinder, Badoo, and Kismia saw revenue growth in Ukraine's Q2 2025 dating app market. Badoo dominated in active users, while Kismia had highest download spikes. Bumble remained stable but smallest in metrics.
In Q2 2025, Turkey's iOS sports games saw top performers: Goal Battle peaked at $32K revenue and 143K downloads; eFootball earned $175K with 883K users; EA Sports FC hit $85K; Head Ball 2 had stable $15K; 8 Ball Pool averaged $10K revenue.
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major events, while Tencent titles accounted for 5 of top revenue growth spots, driven by China. Download trends highlighted open-world crime games (Gangstar Mirage City), ASMR unboxing (Mystery Dumpling), and casual vehicle titles, with high growth in India, Brazil, and Turkey. For ad ops, seasonal events, limited-time cosmetics, and localized partnerships are key to engagement; emerging genres and fast-growth markets present new user acquisition opportunities. Live-ops pacing is critical for monetization.
Top mech games in US Q2 2025 show varied trends: War Robots peaked at $491K revenue, SD Gundam hit $655K in April, Mech Arena rose to 224K users, Mech Assemble grew steadily, Wing Fighter declined.
In Q2 2025, top Android shopping apps in Greece showed mixed performance. Trendyol peaked at 69.8K weekly downloads and 423K active users. Temu grew downloads to 51.2K and ended with over 1M active users. SHEIN reached 34.9K downloads and 1.15M active users. Lidl Plus had 18.5K peak downloads but declining active users. Sinsay saw download declines to 5.7K but stable 40.8K users.
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