Summary
During the first quarter of 2025, iOS PVP games in Turkey exhibited diverse performance. PUBG MOBILE saw weekly revenue rise to ~$365K and active users jump from 1.4M to 2.2M. Subway Surfers maintained consistent downloads, peaking at 58K weekly, and active users exceeded 1M.
101 Okey Plus Rummy Board Game held steady revenue around $115K weekly with downloads peaking at 45K. Squid Game: Unleashed experienced a sharp decline from 93K to 2.8K downloads and active users dropping from 67K to 33K. Whiteout Survival showed stable revenue reaching $179K and active users gently rising to 135K.
You Might Also Like
SensorTowerState of Short Drama Apps 2025
Global in-app revenue from short drama apps reached ~$700M in Q1 2025, nearly 4x YoY. ReelShort and DramaBox lead, but newcomers like DramaWave surged via localised ads and TikTok. Latin America and Southeast Asia drove download growth. For ad ops, targeting emerging markets and leveraging video ads on social platforms are key.
SensorTowerIndia Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
SensorTowerTop 5 Dating Apps Performance in Ukraine, Q2 2025
Tinder, Badoo, and Kismia saw revenue growth in Ukraine's Q2 2025 dating app market. Badoo dominated in active users, while Kismia had highest download spikes. Bumble remained stable but smallest in metrics.
SensorTowerTop 5 Sports Games on iOS in Turkey: Q2 2025 Performance Overview
In Q2 2025, Turkey's iOS sports games saw top performers: Goal Battle peaked at $32K revenue and 143K downloads; eFootball earned $175K with 883K users; EA Sports FC hit $85K; Head Ball 2 had stable $15K; 8 Ball Pool averaged $10K revenue.
AppsFlyerUnlock the value of web-to-app
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
SensorTowerTop 5 Mech Games Performance in the US: Q2 2025
Top mech games in US Q2 2025 show varied trends: War Robots peaked at $491K revenue, SD Gundam hit $655K in April, Mech Arena rose to 224K users, Mech Assemble grew steadily, Wing Fighter declined.
SensorTowerTop 5 Shopping Apps on Android in Greece: Q2 2025
In Q2 2025, top Android shopping apps in Greece showed mixed performance. Trendyol peaked at 69.8K weekly downloads and 423K active users. Temu grew downloads to 51.2K and ended with over 1M active users. SHEIN reached 34.9K downloads and 1.15M active users. Lidl Plus had 18.5K peak downloads but declining active users. Sinsay saw download declines to 5.7K but stable 40.8K users.
AdjustHow are LLMs transforming mobile user acquisition? | Adjust
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
More from SensorTower
ChatGPT Ads Are Here! Now WE Are Tracking The Machine
ChatGPT is emerging as a viable ad channel, with Sensor Tower now tracking US campaigns. Shopping ads dominate but decre...
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
GTA VI pre-sales reached $395M with PlayStation leading at 3.15M units vs. Xbox's 0.93M by July 20, already outpacing th...
Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026
July 2026 mobile gaming revenue hit $6.6B (+7.7% MoM), with Pokémon GO and Honor of Kings leading growth via anniversary...
India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunit...
Traffic, Engagement & Demographics: An Advertiser’s Guide to Reddit
Reddit's engaged, niche audiences offer advertisers a high-intent opportunity. With 33% retention (beating X and TikTok)...
H1 2026 Digital Gaming Market Index: Mature Markets, Tougher Ads, and a World Cup Lift
H1 2026 gaming market shows stable demand but tighter competition. Mobile IAP held at ~$40B while downloads fell 12%. Ad...