During Q2 2025, the top five shopping apps on Android in Greece exhibited diverse trends in downloads and active users, based on Sensor Tower data. Trendyol - Online Alışveriş saw a significant increase in weekly downloads, peaking at approximately 69.8K in mid-June, while active users gradually rose to about 423K by quarter-end. Temu: Shop Like a Billionaire experienced growth in downloads, climbing to around 51.2K in the last week of June, and active users fluctuated but ended strongly at over 1 million.
SHEIN-Shopping Online maintained a steady increase in downloads, culminating at nearly 34.9K, with active users peaking at roughly 1.15 million in late June, indicating robust engagement. Lidl Plus downloads varied, with a peak of 18.5K in early May, but active users showed a slight decline, stabilizing around 606K by end of June. Finally, Sinsay - moda i zakupy online saw a decline in downloads towards the quarter's end, with a low of 5.7K, yet active users remained relatively stable at approximately 40.8K.
Overall, Temu and SHEIN led in active users, while Trendyol had strong download spikes, and Lidl Plus and Sinsay showed more moderate performance.
In Q3 2025, Dominican Republic's Android music game market showed varied trends. Music Piano 7 peaked in July with 22.9K weekly downloads and 25.9K active users, then declined. Piano Fire 2 hit 19.5K downloads in September and 88.6K active users. Geometry Dash Lite averaged 8K downloads early, dropping to 5.5K, with active users fluctuating. Music Ballz Hop saw late-quarter growth to 9.5K downloads and 20K users. Tiles Hop maintained stable active users (67K-82K) with downloads around 4K weekly.
Top horse games on iOS in Q2 2025 showed varied trends. Rival Stars had steady revenue, Star Stable peaked in downloads, while Horse Riding Tales saw revenue growth but slight user decline.
In Q3 2025, Tinder led the Brazilian dating app market with $455K weekly revenue, while Grindr, Inner Circle, Bumble, and Badoo showed growth or stability in revenue, downloads, and active users.
Aura Remarketing re-engages inactive app users via native on-device notifications, targeting high-value segments like in-app purchasers. It diversifies UA strategy by reactivating lapsed users (90% churn within 30 days). Key targeting: user type, demographics, device, download recency, engagement, and post-install behavior. Requires a performance link, redirect link, user criteria, bid, and KPIs. Currently supports notifications; future placements include Game Spotlight. No additional privacy steps needed.
Generative AI app downloads hit 1.7B in H1 2025 (+67% HoH), with IAP revenue near $1.9B (double HoH). ChatGPT dominates at 63% of revenue, but Asia (80% growth) and emerging apps like DeepSeek signal market shifts. For ad ops, this means expanding inventory in fast-growing regions and competing with AI chatbots for user attention.
In Q3 2025, Angola's top apparel apps showed varied trends: SHEIN peaked at 4.3K weekly downloads; Zara declined from 1.5K to 566; FitTok dropped from 1.2K to 21; PULL&BEAR and MANGO were stable.
Brazil's on-demand app market offers significant growth opportunities, with non-gaming app installs up 9% YoY and food delivery market reaching $37.9B. Advertisers can leverage simple, localized creatives for user acquisition and retargeting strategies to boost LTV. Mintegral provides full-funnel solutions for scaling in this high-growth region.
India’s app market is shifting from download scale to engagement and monetization. H1 2026 downloads rose only 3%, but IAP grew 34%. Perplexity’s Airtel partnership drove a 625% download spike and retained 14M MAUs, proving distribution can yield sustained usage. Faith apps now reach ~80M MAUs and show strong overlap with finance apps (Melooha users 66.7x more likely to use Wint Wealth), revealing non-obvious audience segments. Short Drama is pivoting to retention/regional competition. For ad ops, prioritize first-party/partner audience data, cross-category affinity targeting, retention metrics, and seasonal/geo/channel planning over pure reach.
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