AdjustTikTok x Adjust: Real-time iOS conversion reporting | Adjust
TikTok and Adjust have introduced real-time iOS conversion reporting, a significant advancement for mobile marketers facing iOS attribution delays. This integration delivers conversion data—including conversion rate, cost per conversion, results, and cost per result—into TikTok Ads Manager with near-zero latency by combining MMP iOS-modeled conversions and SAN signals. For ad ops decision-makers, this enables faster campaign optimization, goal-based bidding strategies, and rapid creative testing.
The key insight is that real-time reporting complements, rather than replaces, SKAdNetwork (SKAN) measurement: SKAN offers aggregate, long-term ROI analysis, while real-time data supports short-term tactical adjustments. Marketers are advised to run both in parallel. Activation involves three steps: configuring Adjust data sharing to TikTok via Campaign Lab, setting up eligible iOS campaigns, and referencing non-SKAN conversion metrics.
This solution empowers UA managers to identify winning campaigns, adjust budgets, and optimize creatives without waiting for delayed aggregates, ultimately improving campaign efficiency and scalability.
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