TikTokTikTok continues to lead future media spend increase and innovation according to Kantar
Kantar's annual Media Reactions report, a global ad equity ranking, surveyed over 21,000 consumers and nearly 1,000 marketers. It found TikTok leading in three key areas: innovation (sixth consecutive year), planned ad spend increase for 2026, and consumer attention. Marketers' trust in TikTok rose 46% year-over-year.
The report highlights growing demand for creator content, online video, and social commerce ads. TikTok's ad solutions, such as TikTok Market Scope and Smart+ AI, drive results. Consumer ad acceptance is at an all-time high, emphasizing the need for platforms that capture attention effectively.
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TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation, integrating creative, media, and measurement, addresses fragmentation in AI tools. Brands using Smart+ and GMV Max see improved ROAS and CPA. Case studies show Naturium achieved 3.5x ROAS, PHLUR 191% higher ROAS, and Leatherman 97% revenue increase. Symphony and Content Suite enable scalable, authentic content. The key is pairing automation with strategic storytelling.
TikTokThe TikTok full-funnel gold mine your agency can't afford to ignore
The article argues that the traditional split between brand and performance marketing is outdated. Consumers experience a fluid journey, so marketers must adopt a 'full-funnel' approach, blending both strategies—'brandformance.' TikTok provides tools for targeting, creative, automation, and measurement to execute this. Key insights include using interest-based targeting, Search Ads, creator content, and incrementality testing. The piece emphasizes that brands like Steve Madden succeeded by combining awareness and conversion tactics, proving that integration drives better ROI than siloed efforts.
AppsFlyerDriving ROI through a storm: 2023 app trends & C-level predictions
The article discusses how mobile marketers can navigate 2023's economic slowdown, privacy changes, and post-COVID cooldown. Key insights include shifting from growth to profitability, prioritizing retention, diversifying channels, and adopting new measurement frameworks (SKAN 4.0, MMM, incrementality). Data shows apps spent $80B on UA in 2022 (5% YoY drop), iOS installs grew 16%, and non-gaming IAP revenue rose 20% while gaming fell 16%. Experts stress agility, LTV focus, and CTV growth.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
TikTokTikTok CE Ad Awards 2025 | TikTok For Business Blog
TikTok Ad Awards 2025 CE winners showcase campaigns that blend creativity with performance. Key wins include Pracuj.pl (brand refresh via TopView), Konesso (57.77 ROAS with Smart+), Knorr (5M+ views via creator-led content), BCR (413% CTR uplift for financial wellness), and Plush (354M views, +6.1% consideration). Decision-makers should prioritize TikTok-native storytelling, leverage Spark Ads and Smart+, and align with cultural moments for high ROAS.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys from awareness to conversion. Key updates include dual-funnel views for TikTok Shop and web, upgraded Brand Perception with tentpole planning, and IP-level insights for theatrical brands. Data shows consideration audiences drive 1.8x more store visits, 1.5x higher sales response, and 4.2x higher incremental sales than awareness audiences. Actionable for ad ops: leverage Brand Consideration ads to scale mid-funnel audiences and use audience tags for precision targeting.
TikTokHow TikTok Powers App Growth With Efficiency And Engagement | TikTok For Business Blog
TikTok's partnership with Adjust shows it drives 19% more assisted app installs, lower CPIs (e.g., -65% for Health apps), 54% higher re-attribution, and 8% lower uninstall rates vs. other platforms. For ad ops decision-makers, this means TikTok delivers cost-efficient acquisition and stronger retention, making it a key channel for app growth.
TikTokTikTok Made Me Buy It: The Home & Living Edition | TikTok For Business Blog
TikTok users are driving home and living purchases, with 77% recently buying household items. The platform offers Smart+ Campaigns using AI to automate ad optimization for SMBs. Seasonal strategies align content with key moments: fresh start in Q1, outdoor in Q2, mid-year momentum in Q3, festive in Q4. A limited-time offer provides ad credits up to $1500 plus expert support.
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