TikTokTikTok CE Ad Awards 2025 | TikTok For Business Blog
The TikTok Ad Awards 2025 Central Europe winners highlight how brands achieve breakthrough results by embracing TikTok-first strategies. Pracuj.pl revitalized its beaver mascot using TopView and Spark Ads, reaching 5.4M users with a 19% ad recall lift. Konesso outperformed with a 57.77 ROAS and 3x increase by combining creator-style content with Smart+ catalog optimization—proving that native creative drives conversions.
Knorr's 'Szama 24/7' campaign engaged Gen Z through organic creator content and paid amplification, generating 5M+ views and 1.8M interactions. BCR took a purpose-driven approach, using TikTok to promote savings during the holiday season, achieving a 413% higher CTR and helping users save 3M RON. The top winner, Plush, redefined its brand by embedding itself in TikTok culture via ongoing creator collaborations, amassing 354M views and a 6.1% lift in consideration.
Key takeaways for ad ops: invest in authentic, creator-led content; leverage TikTok's ad suite (TopView, Spark Ads, Smart+) for full-funnel impact; and align campaigns with cultural or social purposes to amplify engagement and ROI. The 2025 awards underscore that success on TikTok requires abandoning traditional advertising in favor of platform-native storytelling and real-time optimization.
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