AdjustOut now! The shopping app insights report 2025 | Adjust
Summary
In 2025, e-commerce app installs declined by 14% year-over-year, while sessions increased 2%, indicating a shift from acquisition to engagement. The shopping app insights report 2025 from Adjust reveals that AI, personalization, and multi-channel journeys are now essential for growth. Key findings include LATAM and APAC leading with 18% and 13% install growth respectively, marketplace apps achieving the longest session length (10.69 min) and highest day 1 retention (24.8%), and rising revenue in LATAM and Southeast Asia despite global ARPMAU declines.
The report offers actionable tips on web-to-app flows, deep linking, and Q4 strategies.
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AdjustShopping app trends and performance insights 2025 | Adjust
Shopping app installs rose 16% YoY in 2024 but fell 18% in H1 2025, while sessions climbed, signaling a shift to higher-quality users. LATAM showed strong growth (installs +18%, sessions +27%). Marketplace apps lead engagement with 24.8% day-1 retention. Global CPI for e-commerce dropped to $0.99 in Q1 2025, with North America highest at $2.70. Key trends include quick commerce ($195B projected), voice commerce ($151.4B), AI chatbots, privacy-first personalization, and D2C mobile investment.
AdjustSeamless linking and UX for mobile growth | Adjust
Seamless linking and UX are critical but often overlooked drivers of mobile growth. As user journeys become omnichannel and cross-platform, broken links cause drop-offs and lost revenue. Deep linking boosts conversions by 20–30%, and owned channels are 3–4x more cost-efficient with 2x higher retention when integrated well. Marketers must prioritize linking infrastructure to ensure every click delivers a smooth experience, ultimately increasing app adoption, retention, and LTV.
AdjustUsing Adjust Growth Copilot for smart, fast data insights | Adjust
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AdjustDynamic deep linking for smarter mobile campaigns | Adjust
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AdjustAdjust x Meta: AEM view-through reporting for iOS | Adjust
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AdjustDownload now! The finance app insights report 2025 | Adjust
Finance app sessions rose 16% YoY in H1 2025. LATAM led with 59% install growth. Banking apps had highest D1 retention (20.6%). CPI dropped to $1.13, IPM increased to 2.76. Report covers AI, automation, and scalable UA strategies.
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