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Now you can use the new College Sports and YouTube TV Women's Sports Lineups to capture peak sports season

By Romana Pawar·Oct 1, 2025·1 min read

YouTube announces two new YouTube Select Lineups in beta for sports advertising. The College Sports Lineup covers college football and basketball via YouTube TV live games and VOD. The Women's Sports Lineup includes 100% live content from college and pro levels, capitalizing on growing viewership.

These lineups help advertisers engage fans during key moments and achieve measurable outcomes. Advertisers should contact their Google team for details.

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