MolocoMoloco introduces new in-app monetization bidding SDK with certification from AppLovin and Unity
Summary
The Moloco SDK is introduced as a groundbreaking solution designed to maximize publisher revenue while providing direct access to Moloco's global advertisers. It operates without generating additional revenue for Moloco, instead passing cost savings to partners. The SDK is already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, with upcoming certification for Google's AdMob and Ad Manager.
Key benefits for marketers include improved ROI by eliminating intermediary fees, better performance through additional data for ML training, and greater transparency and creative control. For publishers, the SDK automatically unlocks Moloco's direct demand, leverages advanced ML for optimal ad targeting, and offers complete creative control across various ad formats. Partner testimonials highlight high eCPMs and significant revenue contributions.
Unity's LevelPlay Growth Manager, Gal Shneor, emphasizes the new growth opportunities. Gus Viegas from Lessmore notes it became a top ad revenue source. Monica Hu from Hungry Studio recommends it for high-performance monetization.
Yusuke In from New Story Inc. sees potential in Moloco's UA solution as well. Overall, the Moloco SDK aims to deliver better value and performance for both marketers and publishers in the mobile advertising ecosystem.
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