The article discusses the rising interest in migrating from Unity to other game engines, driven by recent Unity policy changes. It outlines three main components of a Unity project: scripts (MonoBehaviour classes), static assets (scenes, prefabs, materials), and plugins. Script migration is the biggest challenge due to Unity-specific APIs.
However, LLMs (e.g., ChatGPT 3.5-Turbo) can translate Unity C# to GDScript, Unreal Engine C++, and Cocos code with reasonable accuracy, though manual intervention is needed (e.g., InvokeRepeating was not ported correctly). Example code snippets show successful translation of a Player class. Static asset migration can leverage existing tools like FBX2glTF for Godot or Unreal's FBX support, but a unified framework is needed.
Plugin migration is complex due to Unity's ecosystem, but companies like AppLovin are creating plugins for other engines. The article calls for community contributions to improve prompts, add asset migration tools, and enhance the open-source tool Unifree (MIT license). The vision is to reduce tedious, repetitive migration work for developers.
Marketing attribution identifies which channels drive conversions, helping allocate budgets effectively. It uses models like single-touch (first/last click) or multi-touch (linear, time-decay) to assign credit across customer journeys. Challenges include privacy changes and tracking difficulties, but solutions like MMPs and AI can help optimize campaigns.
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
Performance Max, an AI-powered campaign launched in 2021, now enables marketers to generate text and image assets in seconds using AI. New features include asset generation, image editing, and campaign-level brand exclusions. All generated images are watermarked with SynthID for transparency.
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to optimize for long-term user value across ad-only and hybrid monetization models. Closed beta results show significant lifts in retention and ARPU compared to D7 campaigns: D28 Ad Revenue ROAS achieved up to +62% median D28 retention uplift and +68% ARPU uplift; D28 Hybrid ROAS saw +76% retention and +41% ARPU uplift. This completes Unity's D28 ROAS offering alongside existing IAP ROAS, allowing advertisers to target users whose value builds beyond the first week.
Subscription apps like Netflix and Spotify charge recurring fees for premium features. They offer predictable revenue, higher user loyalty, and better App Store rankings. Key models include flat-rate, tiered, and per-user pricing. Success requires value-driven pricing, free trials, and transparent practices.
TikTok recommends broad targeting for most advertisers, as it outperforms narrow targeting with lower CPA and higher conversion rates. Use Smart Targeting to expand when performance drops. Validate that advanced techniques beat broad targeting.
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
OneLink API 2.0 turns deep link creation into scalable infrastructure, addressing the surge in owned-media conversions (67% growth) and web-to-app journeys (250%+). It adds programmatic QR generation, custom TTL controls, and an upgraded developer experience. For ad ops decision-makers, this means automating personalized links across channels, improving conversion rates, and enabling measurable offline-to-app acquisition—without manual overhead or separate vendors.
The blog highlights the strategic rationale for a TikTok merger, emphasizing the performance advertising gap where TikTo...
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AppLovin explains its AI-driven advertising platform, Axon 2, which has quadrupled ad spend to a ~$10B run rate. The eng...
AppLovin CEO Adam Foroughi refutes a short report questioning its e-commerce ad business and pixel practices. He highlig...
User acquisition on a budget is achievable through a mix of organic and low-cost paid strategies. Key tactics include op...
Performance issues like crashes and slow load times directly reduce user retention and LTV. With 60% of users uninstalli...