Performance Max, Google's first AI-powered campaign launched in 2021, has evolved with new features like campaign-level brand exclusions, asset group reporting, and search themes. At Google Marketing Live, generative AI features were announced, now rolling out in beta to US advertisers. Marketers can generate text and image assets in seconds, with Google AI considering performance data.
Image editing capabilities allow enhancing existing assets. Generated images are unique and watermarked with SynthID for transparency. The beta will be available to all US advertisers by year-end, empowering marketers to create high-quality assets at scale across Google's inventory.
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