OneLink API 2.0: The new deep linking infrastructure built for growth and scale

The article argues that deep linking has shifted from an add-on to critical infrastructure as multi-channel growth accelerates. With owned-media conversions up 67% and web-to-app journeys increasing by over 250% in 2025, manual link creation is no longer viable. OneLink API 2.0 addresses this by offering programmatic QR generation for offline channels (e.g., CTV, packaging, print), custom TTL controls for secure or long-lived links, and enhanced developer experience with higher rate limits and monitoring.

Key use cases include QR everywhere (e.g., Albertsons saw 113% increase in app traffic and 1.2M QR-driven visitors in two months), personalized CRM journeys (users are twice as likely to spend with optimized links), and secure authentication. Apartment List achieved 2x increase in Day 0 logins and 30% higher LTV. For decision-makers, the takeaway is clear: treating link creation as a programmatic system drives measurable gains in conversion, retention, and revenue, while reducing operational friction and vendor sprawl.