AdjustJapan app market trends & growth strategies for 2025 | Adjust
Summary
The Adjust and Sensor Tower report 'Mobile app trends 2025: Japan edition' highlights Japan's competitive app market driven by high-value users. Key findings: gaming app installs rose 3% YoY in H1 2025, with card and casino subgenres surging 27% and 138% respectively. Finance apps saw a 50% increase in installs and 22% lift in sessions.
Entertainment installs grew 14% YoY, with video streaming apps averaging 55.55 minutes per session. Comic apps achieved 1.55 sessions per user on day 0, surpassing global and US averages. ATT opt-in rates climbed to 21.4%, with gaming at 31%.
The report urges marketers to use granular attribution data for optimal campaign performance and budgeting.
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