AdjustGoogle Ads x Adjust: The web-to-app journey handbook | Adjust
Summary
Adjust and Google Ads have released 'The web-to-app journey handbook,' an essential guide for mobile advertisers. The handbook highlights that users view 4.2 times more products in apps than on mobile websites, and conversion rates in apps are 3x higher. It provides actionable steps for building seamless web-to-app flows that preserve attribution, improve conversion rates, and drive long-term value.
Key topics include campaign design, user flow, attribution, and optimization. The guide also covers Adjust's tools like Smart Banners, Smart Scripts, and TrueLink deep linking, along with case studies from OTTO, G-Star Raw, and Ubie. Advertisers can download the free handbook to refine their web-to-app strategies.
You Might Also Like
AdjustSeamless linking and UX for mobile growth | Adjust
Seamless linking and UX are critical but often overlooked drivers of mobile growth. As user journeys become omnichannel and cross-platform, broken links cause drop-offs and lost revenue. Deep linking boosts conversions by 20–30%, and owned channels are 3–4x more cost-efficient with 2x higher retention when integrated well. Marketers must prioritize linking infrastructure to ensure every click delivers a smooth experience, ultimately increasing app adoption, retention, and LTV.
AdjustShopping app trends and performance insights 2025 | Adjust
Shopping app installs rose 16% YoY in 2024 but fell 18% in H1 2025, while sessions climbed, signaling a shift to higher-quality users. LATAM showed strong growth (installs +18%, sessions +27%). Marketplace apps lead engagement with 24.8% day-1 retention. Global CPI for e-commerce dropped to $0.99 in Q1 2025, with North America highest at $2.70. Key trends include quick commerce ($195B projected), voice commerce ($151.4B), AI chatbots, privacy-first personalization, and D2C mobile investment.
AdjustUsing Adjust Growth Copilot for smart, fast data insights | Adjust
Adjust Growth Copilot, an AI-powered tool, helps app marketers quickly assess campaign performance, identify data anomalies, optimize channel efficiency, discover top creatives, forecast spend, and uncover funnel trends. It converts natural language questions into actionable insights, reducing time spent on dashboards and enabling faster, data-driven decisions for smarter app growth.
AdjustEnhance fraud prevention with Adjust Conversion Rules | Adjust
Conversion Rules by Adjust gives ad ops teams customizable fraud prevention logic beyond fixed filters. It validates installs and events based on business-specific thresholds like app version, region, store source, device trust, and post-install behavior. Three rule types—device-level, skip source, and post-install activity—allow real-time enforcement without engineering effort. This ensures misaligned traffic is stopped before attribution, improving accuracy and budget efficiency. For ad ops decision-makers, it means more precise measurement and protection from non-fraudulent but unusable traffic.
AdjustA guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
AdjustHow Growth Copilot transforms a day of a UA manager | Adjust
Adjust's Growth Copilot streamlines UA manager workflows by unifying fragmented data, automating insights, and proactive recommendations. It reduces time spent on manual tasks like performance checks, creative monitoring, cohort analysis, and budget planning. Key benefits include auto-flagged creative fatigue, real-time cohort insights, and automated forecasting. The tool transforms reactive UA into proactive decision-making, allowing teams to focus on strategy. For ad ops decision-makers, this means faster, data-driven growth with less operational friction.
AdjustCustom dashboards built for mobile growth teams | Adjust
Adjust's custom dashboards enable mobile marketing teams to build personalized analytics views directly within the platform. Users can choose from templates (cohorts, monetization, overview, SKAN, user acquisition) and customize widgets, metrics, and dimensions. The tool supports custom KPIs, public/private sharing, and eliminates the need for external reporting tools. Available free to all Adjust clients, these dashboards aim to increase team flexibility, speed, and data-driven decision-making by allowing teams to tailor performance views to their specific business models.
AdjustAdjust x Meta: AEM view-through reporting for iOS | Adjust
Adjust expands its Meta integration to include view-through attribution (VTA) for AEM-eligible iOS App Promotion campaigns, rolling out October 27. This update automatically surfaces impression-based installs in Adjust’s reporting, requiring only enabling impression device matching. Ad ops gain richer, privacy-compliant campaign insights without affecting SKAN reporting.
More from Adjust
Japan app trends and benchmarks for 2026 | Adjust
Japan's app market is poised for growth with 85% smartphone penetration and 68% iOS share. The new Mobile Software Compe...
Adjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust
Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from cam...
A guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear on...
Adjust Ignite 2026: The conference for app marketers | Adjust
Adjust Ignite 2026 returns as a global conference series for app marketers, covering mobile measurement, attribution, de...
Out now! The short drama apps report | Adjust
Short drama apps are booming, with installs growing 238% YoY in Q1 2026 and global downloads reaching 2.3 billion in 202...
Agentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign opt...