GoogleHow brands can get the most out of YouTube Shorts ads
Summary
YouTube Shorts is a key platform for short-form video, with 2 billion logged-in monthly users and 70 billion daily views. It offers marketers opportunities to reach audiences in discovery or action mindsets. New YouTube Select Shorts lineups in categories like sports, entertainment, and gaming ensure ads appear alongside top content.
Ads are viewed 90% longer than on competitors. Best practices include making ads feel native to the feed, casual, and entertaining. Brands like Brooks Brothers achieved a 15.9% view-through rate using creator partnerships.
The guide provides advice for awareness, consideration, and action objectives, leveraging AI-powered campaigns. Shorts ads are expanding to connected TVs, with new lineups rolling out in the US, Canada, UK, Australia, Korea, and India.
You Might Also Like
TikTokVideo Ads Marketing Guide: Elevate Your Brand with Engaging Video Marketing Strategies | TikTok For Business Blog
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
Liftoff(Vungle)6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
GoogleOur 2023 Ads Safety Report
Google's 2023 Ads Safety Report highlights generative AI's impact on ad enforcement, blocking 5.5B ads and suspending 12.7M accounts. LLMs improve policy enforcement against scams. New measures include Limited Ads Serving and synthetic content disclosures.
GoogleAds creativity and performance at scale with Google AI
Google Marketing Live introduces generative AI for ad creative, enabling brand-aligned asset generation, immersive shopping ads, visual storytelling on YouTube, and AI Overviews in Search. These tools scale production, boost conversions, and improve consumer confidence.
AppsFlyerHow to deliver a winning creative strategy
A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.
GoogleEnhance visual storytelling in Demand Gen with generative AI
Demand Gen campaigns now include generative image tools for creating high-quality visuals from prompts. Advertisers can customize images, ensure uniqueness, and benefit from multi-format ads. Tips include using diverse assets and optimizing performance.
TikTokData Connections: Your Secret to Unlocking E-Commerce sales | TikTok For Business Blog
Data connections link brand marketing data with TikTok Ads Manager, enabling improved measurement, advanced solutions like Catalog Ads, and custom audiences. Sharing onsite and offsite events through TikTok Events API or Pixel allows better ad delivery and performance. For e-commerce success, set up signals with required events and parameters, sync your product catalog, and confirm event-catalog match rate.
MolocoInside Moloco's CARA: the AI that compounds
The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.
More from Google
Build campaigns that drive high-converting, sales-ready leads.
Ad ops leaders face longer lead gen sales cycles and incomplete conversion visibility, making ROI attribution harder. Th...
Rethink 2026
This teaser signals that AI will be central to holiday campaign execution, with product updates and practical engagement...
Rethink your strategy to drive sales this holiday season.
Google’s Rethink Retail event recap features Ginny Marvin and Enric Durany discussing holiday retail ad strategies on Ad...
Drive profitable growth with new data and measurement tools
Google is expanding its measurement suite to turn first-party data into an AI-driven performance engine. Key updates: Da...
Build a measurement stack you can rely on to steer your campaigns.
Media measurement tools often conflict, making strategy evaluation difficult. In Ads Decoded, Ginny Marvin and John Chen...
Reach your audience in new ways with August’s Demand Gen Drop.
Demand Gen campaigns now deliver a 30% average uplift in conversions or conversion value, thanks to hundreds of improvem...