Our 2023 Ads Safety Report

Summary

Google's 2023 Ads Safety Report details the transformative role of generative AI, particularly Large Language Models (LLMs), in enhancing ad enforcement. LLMs enable faster, more precise detection of complex policy violations like get-rich-quick schemes. In 2023, Google blocked or removed over 5.5 billion ads and suspended 12.7 million advertiser accounts, nearly double the previous year.

New initiatives include Limited Ads Serving to limit unfamiliar advertisers and a synthetic content disclosure requirement for election ads. Scams and fraud saw increased use of deepfakes, prompting dedicated response teams. Overall, over 90% of publisher page-level enforcement used machine learning.

Google made 31 policy updates and launched the Ads Transparency Center to improve user trust.