Performance Max campaigns now leverage advanced generative AI, including Gemini for long headlines and sitelink generation, and Imagen 2 for lifestyle imagery. Asset generation improves Ad Strength, with advertisers 63% more likely to achieve Good or Excellent ratings. Asset variety is now more heavily weighted in Ad Strength.
New features include recommendations for AI-generated assets, integration with Canva for direct image publishing, and auto-generated videos from product feeds and text. These enhancements help advertisers scale creative, with video inclusion increasing conversions by 12% on average. Additionally, ad preview sharing via links streamlines collaboration.
You Might Also Like
AppsFlyerHow to deliver a winning creative strategy
A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.
GoogleAds creativity and performance at scale with Google AI
Google Marketing Live introduces generative AI for ad creative, enabling brand-aligned asset generation, immersive shopping ads, visual storytelling on YouTube, and AI Overviews in Search. These tools scale production, boost conversions, and improve consumer confidence.
GoogleEnhance visual storytelling in Demand Gen with generative AI
Demand Gen campaigns now include generative image tools for creating high-quality visuals from prompts. Advertisers can customize images, ensure uniqueness, and benefit from multi-format ads. Tips include using diverse assets and optimizing performance.
Liftoff(Vungle)Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
Generative AI enhances mobile ad creative through localization and dynamic effects. Long-form video and triple-page ads boost engagement via storytelling. Iterative testing across four phases optimizes performance with data-driven strategies.
TikTokMeet TikTok Symphony, our new Creative AI suite
TikTok's Symphony suite, powered by generative AI, enables businesses to create TikTok-ready videos at scale. Key features include video generation from text or assets, image generation, avatar videos, and multilingual translation. Integration with Dreamina Seedance 2.0 improves product consistency and motion in videos. Available to all TikTok for Business users, outputs are labeled as AI-generated. Ad ops decision-makers can leverage Symphony to streamline ad creation, reduce manual fixes, and scale campaigns efficiently.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
GooglePut Google AI to work with Search ads
Gemini AI now powers Google Ads' conversational experience, helping advertisers create better Search campaigns. Small businesses are 42% more likely to achieve Good/Excellent Ad Strength, correlating with 12% more conversions.
TikTokAppsFlyer Report: Creative Performance In Gaming | TikTok For Business Blog
A new AppsFlyer report in collaboration with TikTok reveals that 2% of creative variations drive 68% of ad budgets, emphasizing the need for scaling creative iteration with AI to combat ad fatigue and boost ROAS.
More from Google
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
Local Services Ads (LSAs) for real estate are expanding across all 50 U.S. states, offering richer home listings with pr...
YouTube earns industry's first MRC accreditation for short-form video.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
Here's how AI is rebuilding the foundation of modern marketing.
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads has a new home in Demand Gen.
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
A new generation of ads for the AI era of Search
Google is introducing new ad formats powered by Gemini models for AI Mode in Search. These include Conversational Discov...
A new generation of ads for the AI era of Search
Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific ...