Summary
Performance Max campaigns now leverage advanced generative AI, including Gemini for long headlines and sitelink generation, and Imagen 2 for lifestyle imagery. Asset generation improves Ad Strength, with advertisers 63% more likely to achieve Good or Excellent ratings. Asset variety is now more heavily weighted in Ad Strength.
New features include recommendations for AI-generated assets, integration with Canva for direct image publishing, and auto-generated videos from product feeds and text. These enhancements help advertisers scale creative, with video inclusion increasing conversions by 12% on average. Additionally, ad preview sharing via links streamlines collaboration.
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