Adjust offers exclusive insights tailored for mobile marketers, derived from industry data. By using a data-driven approach, they dive deep into key metrics to analyze market trends and consumer behavior. These insights are designed to be actionable, enabling marketers to stay ahead of the latest developments in an increasingly competitive mobile app ecosystem.
Keep your finger on the pulse of the industry with Adjust's data.
You Might Also Like
AppsFlyerWinning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
App measurement is fundamentally different from web analytics due to data fragmentation across ad networks, devices, and apps. A Mobile Measurement Partner (MMP) like AppsFlyer bridges these gaps, enabling unified attribution, fraud protection, and LTV measurement. For eCommerce, granular event tracking, deep linking, and privacy-safe data collaboration are critical. Leaders should focus on metrics like IR, CPI, LTV, and ROAS, and adopt AI-driven optimization to overcome challenges like ad fraud and privacy changes. The future is Connected Commerce—integrating apps, web, retail media, and AI.
AdjustMobile app market in 2026: predictions from Adjust | Adjust
Adjust's 2026 predictions emphasize multi-platform measurement, AI-driven decision-ready insights, and linking optimization for growth. Key themes include aggregating signals for privacy-safe personalization, predictive analytics for long-term success, and evaluating paid and organic performance together. Regional highlights: Europe's gaming growth via monetization, China's AI-native entertainment, APAC's market divergence, Japan's demand for integrated measurement. Actionable takeaway: invest in unified analytics that connect mobile, web, and offline touchpoints to optimize user journeys and ROI.
AdjustWeb-to-app best practices: Capturing high LTV users | Adjust
Web-to-app strategies can significantly boost retention, engagement, and LTV by converting web users into high-value app users. Key pillars include defining clear goals, targeting high-intent users, designing native-feeling creatives, crafting compelling copy, ensuring seamless deep linking, and measuring attribution. Adjust's tools like Smart Banners, Smart Scripts, and TrueLink enable dynamic targeting, attribution continuity, and optimized routing. Data shows potential for 4x CTR improvements and click-to-install rates rising from 25% to 50%. Decision-makers should focus on segment-based optimization and post-install metrics to maximize ROI.
AdjustThe state of super apps: Statistics and trends | Adjust
Super apps are growing globally, with the market valued at $114.2B in 2025, projected to reach $595.8B by 2034. APAC leads adoption (46.8% market share), while Europe and North America lag due to mature banking and privacy regulations. For ad ops, super apps create closed ecosystems that limit external tracking and attribution, shifting measurement toward lifecycle performance. Independent measurement platforms like Adjust are essential for connecting acquisition, engagement, and monetization data across services. Key verticals include fintech, mobility, and SMB tools.
AdjustAdjust Pulse updates for automation, alerts, reporting | Adjust
Adjust's Pulse platform introduces three major updates: grouped logic for campaign automation rules, Microsoft Teams as a new alert channel, and scheduled AI reporting via Adjust Growth Copilot. These enhancements enable more structured, connected workflows for mobile marketing teams. Grouped logic allows multiple condition-action pairs in one rule, while Teams integration expands alert delivery options. Scheduled reporting automates recurring AI analysis, delivering insights at set times without manual intervention. These features aim to streamline decision-making and improve operational efficiency.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustMobile app trends over the 2025 festive season | Adjust
The 2025 festive season drove significant mobile app activity across categories. Entertainment installs peaked post-Christmas, with video streaming up 54% on New Year's Eve. E-commerce saw highest installs on Dec 26-28, while sessions peaked earlier during deal discovery periods. Finance apps had highest sessions in early December, dipping during holidays. Food delivery maintained steady growth throughout. Gaming installs rose after Christmas, peaking at +18% on New Year's Day. Travel apps peaked Dec 26-28. Key takeaway: marketers should time campaigns to each category's unique engagement windows to maximize ROI.
AdjustHow Growth Copilot transforms a day of a UA manager | Adjust
Adjust's Growth Copilot streamlines UA manager workflows by unifying fragmented data, automating insights, and proactive recommendations. It reduces time spent on manual tasks like performance checks, creative monitoring, cohort analysis, and budget planning. Key benefits include auto-flagged creative fatigue, real-time cohort insights, and automated forecasting. The tool transforms reactive UA into proactive decision-making, allowing teams to focus on strategy. For ad ops decision-makers, this means faster, data-driven growth with less operational friction.
More from Adjust
Agentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign opt...
WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Inte...
FIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campai...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...