Advertising Technology Blog

Adjust CEO Andrey Kazakov outlines the company's roadmap, focusing on independence, innovation in Datascape and SKAdNetwork, AI integration, scalable infrastructure, and enhanced local support to drive customer growth.

In Q4 2024, top US Android puzzle games showed strong growth. Block Blast! peaked at 239K weekly downloads. Nut Sort and Find The Cat saw revenue rises. Bus Out hit $32K weekly revenue. Differences grew active users to 321K.

Bus Frenzy: Station Shuffle, a hybrid casual game by VIGAFUN, achieved over 5 million downloads globally with a 4.6 rating. Its success in the growing hybrid casual sector is attributed to effective product, growth, and monetization strategies, as shared by CEO Robert in an interview.

Social media marketing faces rising costs, shrinking ROAS, and ad fatigue. In-app advertising offers higher engagement, better CTRs, and diversification to reduce over-reliance on social platforms. Diversifying channels is crucial for sustainable digital marketing success.

Kiko Milano's study shows TikTok drives 11.5% of e-commerce sales with only 6% of media spend, achieving 32% higher ROI for retail and 60% higher ROI for e-commerce vs. other platforms.

Master TikTok short videos: start with a hook, include product validators, and end with a clear CTA. Creative patterns like trends, problem/solution, and product demos boost engagement.

In-app advertising offers D2C brands a less crowded, cost-effective alternative to saturated social media and SEM channels. It reaches users during immersive mobile app experiences with higher engagement rates, enabling precise targeting and measurable performance throughout the customer journey.

Andrey Kazakov, founder of Acquired.io, becomes CEO of Adjust. He plans to drive innovation using AppLovin's efficient culture, focusing on AI, automation, and engineering-led growth to modernize the MMP industry and enhance client success.

Optimize your MAX ad stack for holiday revenue by diversifying demand sources, removing poor performers, A/B testing changes, maintaining user experience, and reinvesting profits into user acquisition to capitalize on increased in-app ad spending.

Device Language Targeting (DLT) delivers ads based on users' device language settings, improving engagement and campaign performance through personalized, culturally relevant messaging without needing separate regional campaigns.

Four apps (Enerjoy, Experian, Rollic, Upside) leveraged AppDiscovery’s AI-driven UA strategies to achieve scalable growth. Key insights: running complementary campaigns (CPP & ROAS), using engaging ad formats like 30-second videos, automating global budget management, and optimizing for specific KPIs like CPA. Results include 14x installs, 85% lower CPE, and becoming top UA channels.

Next-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.

Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.

E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.

TikTok Ad Awards 2024 celebrated standout brands in DACH. Sony Music won for viral 'Pedro the Raccoon' campaign. CHECK24, Ford, Fleurop, and Miralina's also won for creative, branding, performance, and small business excellence.

Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.

Streaming apps face high churn as costs rise, with 45% of Americans canceling due to price. Mobile programmatic ads can reach users outside walled gardens, leveraging 235 daily mobile minutes for growth.

YouTube offers brand-friendly ad innovations like Shorts-only buying, sticker ads, and improved measurement. Creator partnerships enhance performance, with AI tools for ad creation and targeting. YouTube drives 2.3x higher long-term ROAS than paid social, making it a powerful platform for meaningful audience connections.

Chinese game developers should expand globally using cost-effective UA campaigns in LATAM/APAC, engaging video ads with gameplay focus, and hyperlocalized aesthetics/monetization trends like social features and trial characters.

Hybrid monetization combining IAA and IAP maximizes LTV by targeting diverse user segments. With 75% of app revenue from ads and the market projected to reach $534.1B by 2029, balancing user experience and revenue is key. Use data analytics to segment users, test ad formats, and optimize placement. Focus on retention and ARPDAU to mitigate risks from privacy changes.