Moloco新加坡办公室不仅是办公场所,更是一个融合协作与多元文化的社区。公司强调跨团队合作,例如增长数据科学团队与销售策略团队共同解决广告投放中的复杂问题,或通过动态协作推动业务增长。这种协作文化确保员工每日面对新挑战,同时深入理解公司整体运营。
在客户价值创造上,Moloco通过深度协作实现显著成效。例如,为东南亚某大型电商平台分析发布商级用户行为与广告指标,有效打击欺诈行为并提升ROI;为印度游戏公司定位高增长市场,优化归因分析辅助用户获取;与国内头部移动发行商合作,通过可玩广告与预算分配策略提升广告收入。这些案例展示了ML技术对广告变现与投放策略的增量提效。
团队精神是公司独特优势。自2022年创立以来,团队从10人迅速扩展至30人,涵盖8国国籍,多元背景激发创造力。办公室以新加坡特色美食(如椰浆饭、鸡饭)命名会议室,员工定期聚餐增进联结。这种氛围体现了“客户至上”与“本地文化融合”的价值观,也吸引人才加入。
高管评价凸显公司吸引力:全球SMB负责人Chai Lee被创始人Ikkjin对机器学习的愿景打动;东南亚负责人Nopparat重视公司挑战现状、传递真实价值的谦逊文化;区域战略总监Andrew Davison从Meta跳槽,看重ML与AI的规模潜力以及团队决策对业务的直接影响。公司目前开放多个岗位,诚邀人才共促增长。
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.
For Real Money Gaming (RMG) brands, rising CAC and regulatory complexity demand efficient, compliant ad platforms. Moloco Ads offers an AI-native engine optimizing for CPA and CPFTD, leveraging 3M+ apps and 2B DAUs for scale. Key features include transparent placement reporting, brand-safe environments, and dynamic seasonal bidding. Marketers gain unbiased attribution and re-engagement tools, directly addressing walled garden limitations. The platform is trusted by Fanatics, DraftKings, and Papaya, making it a compelling channel for high-value player acquisition.
Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.
Ned Samuelson joins Moloco as Global Head of Business for Commerce Media, focusing on retail expansion and customer growth. With 12 years at Criteo, he led teams for clients like Macy's and Booking.com. Moloco's AI platform has grown ad spend 10x in 2 years, serving 100,000+ advertisers globally. Ned aims to drive incremental revenue for retailers.
Moloco's Audience Targeting Suite enhances retail media by blending purchase and intent data for precise targeting. Key features include Smart Targeting with AI/ML for automated optimization, Custom Audience Targeting via event/item/time rules, and Predefined Targeting for first-party data activation. Audience Administration tools control access to premium segments. Retailers benefit from increased ROAS, data governance, and revenue from CDP investments. Advertisers gain flexible, high-performing campaigns with closed-loop attribution.
Preload campaigns are critical for UA in 2025, offering early brand presence, higher trust, and cost-efficient growth. Key benefits include increased visibility, engagement, and LTV. Practitioners should leverage advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, and incrementality testing. Partnerships with OEMs and platforms like Appnext, Aura, AVOW, Digital Turbine, and InMobi can drive significant results, as seen with Magalu's 100k+ monthly installs and 4x ROAS.
The Moloco SDK is not just another ad SDK; it's a new value path for publishers, providing fee-free monetization. It improves ROI for marketers and revenue for publishers through direct ad paths, avoiding intermediaries. Moloco's AI handles ad decisioning, analyzing billions of opportunities daily to maximize performance. This SDK enhances auction dynamics and encourages higher marketer investment, boosting publisher earnings.
体育类App的用户参与呈事件驱动特性,比赛等突发流量高峰为广告变现带来机遇与挑战。Moloco SDK通过AI实时优化广告竞价,帮助LiveScore等头部App在维持用户体验的同时提升增量收入。该技术反映了行业向AI-native变现的转...
AI disrupts digital advertising by reshaping consumer behavior, with 80% of Google searches now zero-click and nearly ha...
文章指出,游戏应用从第一天起就将变现视为基础设施,通过广告和IAP的混合模式实现全用户群变现,而非游戏应用仍依赖零散的广告策略,仅变现少数用户。关键数据显示,游戏贡献了应用商店60%的收入,混合变现模式的LTV比单一模式高50%以上。行业启...
Moloco连续两年入选2026 Singular ROI Index,在29个排行榜中位列第五,成为围墙花园外表现最稳定的广告平台之一。该指数基于数万亿曝光、数十亿点击和安装数据,Moloco在所有全球及四大区域排行榜上均有出现。新引入的...
Costco 选择 Moloco 提供 AI 驱动的零售媒体技术,支持其网站上的站内广告,以在保持会员优先体验的同时,帮助品牌实现可衡量的业务成果。Moloco 将利用机器学习优化广告投放,实现增量提效,而非简单替代现有营销渠道。这一合作标...
AI正颠覆消费者决策路径,67%的营销高管预期高冲击,但87%担忧品牌可见性下降、仅50%感觉有准备。研究表明,客户关系是抵御AI替代的持久资产,自有渠道(如App)通过第一方数据与个性化体验成为竞争壁垒。面对搜索等渠道被AI蚕食,营销人需...