Mintegral 宣布在巴基斯坦重启2025年游戏增长计划,旨在通过生态内全链路解决方案赋能游戏开发者,助其实现业务规模化。项目核心涵盖三方面:用户获取(UA)策略优化、广告变现收益最大化、以及采用Solar Engine归因工具进行多维度数据分析,以精准洞察玩家行为并提升ROI。
参与该计划的团队将由Mintegral专家提供定制化线下培训与研讨会,内容贴合本地市场的实际需求与痛点。申请资格限定为巴基斯坦境内游戏工作室,且需已接入Mintegral变现服务,并承诺参与后续培训活动。
激励方案上,符合条件的开发者若签约Solar Engine年付订阅,可在已有变现服务基础上获得初始1万美元的Mintegral后付费授信额度,同时享受Solar Engine归因服务的永久免费使用权。该政策旨在降低中小开发者的初期投放成本,鼓励其借助归因数据实现增量提效。
申请截止日期为2025年1月31日,Mintegral强调将根据提交的详细公司资料进行综合评估。此外,文章末尾附有关于早期指标局限性、娱乐App增长机遇及CPI与ROAS优化关系的链接供延伸阅读。
Mintegral's retargeting platform re-engages dormant users via CPI, CPE, and ROAS bidding models. Key insights: retargeted users convert 50% more often than first-time visitors and are 3x more likely to engage, with over 50% completing actions within a week. The platform supports both gaming and non-gaming apps, offers 60%+ match rate, and integrates seamlessly with UA campaigns for lifecycle optimization.
The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.
Retargeting complements user acquisition by re-engaging churned users, boosting conversion rates by 150% and ROI by 1,046%. Despite its benefits, many teams separate UA and retargeting due to resource constraints, missing out on sustained growth. Mintegral offers cost-per-event retargeting with AI-driven optimization, enabling unified campaigns that maximize long-term user value and app success.
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.
Hybrid monetization (IAP + IAA) is crucial for non-gaming apps, with 45.5% of hybrid app downloads coming from subscriptions+IAP+IAA combos. IAP-driven apps, like mini-series, saw IAA revenue increase 40x by adding rewarded ads. Best practices: segment users, design incentives, and use in-app bidding for higher efficiency (up to 60% revenue lift). AI-powered platforms optimize bids and placements, balancing user experience and monetization.
Preload campaigns are critical for UA in 2025, offering early brand presence, higher trust, and cost-efficient growth. Key benefits include increased visibility, engagement, and LTV. Practitioners should leverage advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, and incrementality testing. Partnerships with OEMs and platforms like Appnext, Aura, AVOW, Digital Turbine, and InMobi can drive significant results, as seen with Magalu's 100k+ monthly installs and 4x ROAS.
Scaling a gaming app to 1 million users requires AI-driven user acquisition with personalized creatives and playable ads, cross-platform storytelling, and influencer collaborations. Retention relies on adaptive content, community building, localization, and deep linking for seamless re-engagement. Hybrid monetization combining IAP, subscriptions, and ads with dynamic pricing optimizes revenue. Advanced analytics and predictive insights enable real-time campaign optimization. Decision-makers should prioritize AI and machine learning for UA and retention, implement deep linking for frictionless user journeys, and leverage data-driven monetization strategies to sustainably scale and retain a large player base.
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