YouTube earns industry's first MRC accreditation for short-form video.

YouTube has achieved Media Rating Council (MRC) brand safety accreditation for the sixth consecutive year, and for the first time, this accreditation includes YouTube Shorts. This milestone makes YouTube the first platform to earn MRC brand safety certification for short-form video content. The accreditation spans three inventory suitability tiers: Maximum, Moderate, and Limited Mode, which provide advertisers with granular control over where their ads appear across both long-form and short-form videos.

The MRC's validation reinforces YouTube's commitment to brand safety, ensuring that campaigns run near appropriate content. With YouTube Shorts averaging 200 billion daily views, this accreditation allows brands to confidently leverage the platform's popularity and vast creator community, tapping into the momentum of short-form video while maintaining high standards of brand protection.