According to Nielsen, YouTube has been the number-one streaming platform for over two years, making it a powerful channel for brands to engage audiences. Many advertisers rely on a diverse network of providers for media buying on YouTube. To support them, YouTube launches the YouTube Activation Partners program, assembling trusted third-party partners with expertise in buying strategies and campaign management.
This program aims to help advertisers achieve the best results from their YouTube efforts. Advertisers can visit the official program page and partner roster for more details.
You Might Also Like
AppsFlyerDriving ROI through a storm: 2023 app trends & C-level predictions
The article discusses how mobile marketers can navigate 2023's economic slowdown, privacy changes, and post-COVID cooldown. Key insights include shifting from growth to profitability, prioritizing retention, diversifying channels, and adopting new measurement frameworks (SKAN 4.0, MMM, incrementality). Data shows apps spent $80B on UA in 2022 (5% YoY drop), iOS installs grew 16%, and non-gaming IAP revenue rose 20% while gaming fell 16%. Experts stress agility, LTV focus, and CTV growth.
TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation, integrating creative, media, and measurement, addresses fragmentation in AI tools. Brands using Smart+ and GMV Max see improved ROAS and CPA. Case studies show Naturium achieved 3.5x ROAS, PHLUR 191% higher ROAS, and Leatherman 97% revenue increase. Symphony and Content Suite enable scalable, authentic content. The key is pairing automation with strategic storytelling.
AppsFlyerWhat eCommerce brands get wrong about retail media measurement
Retail media networks report ROAS using different methodologies, causing up to 63% fluctuation across networks for the same campaign. This isn't a data quality issue but a structural one. Brands using multiple networks face a fragmentation tax where each network is its own source of truth, and budget decisions based on these irreconcilable figures are misleading. Independent measurement, applying the same attribution logic across all networks, is needed to reconcile data and enable confident cross-channel decisions. The signal infrastructure for this already exists from mobile measurement.
TikTokThe TikTok full-funnel gold mine your agency can't afford to ignore
The article argues that the traditional split between brand and performance marketing is outdated. Consumers experience a fluid journey, so marketers must adopt a 'full-funnel' approach, blending both strategies—'brandformance.' TikTok provides tools for targeting, creative, automation, and measurement to execute this. Key insights include using interest-based targeting, Search Ads, creator content, and incrementality testing. The piece emphasizes that brands like Steve Madden succeeded by combining awareness and conversion tactics, proving that integration drives better ROI than siloed efforts.
AppsFlyerIndependent Data Collaboration Platforms Are Gone — Except One
Data collaboration platforms are consolidating under ad-centric owners, threatening measurement neutrality. Publicis bought LiveRamp, WPP acquired InfoSum, and LiveRamp absorbed Habu, leaving AppsFlyer as the only major independent player. Brands must vet partners for conflicts: does the platform or its parent benefit from ad spend? Without independence, budget allocation and ROAS calculations may reflect agency incentives over actual performance. Key questions: revenue from ads, cross-channel attribution consistency, data governance, and auditable methodology.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys from awareness to conversion. Key updates include dual-funnel views for TikTok Shop and web, upgraded Brand Perception with tentpole planning, and IP-level insights for theatrical brands. Data shows consideration audiences drive 1.8x more store visits, 1.5x higher sales response, and 4.2x higher incremental sales than awareness audiences. Actionable for ad ops: leverage Brand Consideration ads to scale mid-funnel audiences and use audience tags for precision targeting.
MetaMore quality leads this Q5 with Meta's latest AI-enabled updates
Meta announces global availability of Advantage+ leads campaigns, offering 14% lower cost per lead on average. New CRM integrations with Zapier and Salesforce simplify Conversions API setup, enabling up to 100K free lead events. Verification tools like SMS and work email reduce spam, while automated Messenger nurturing improves lead quality. Q5 (post-holiday) shows 25% lower CPM and 26% cheaper CPQL vs. October. Advertisers should leverage automation, CRM data, and verification to capture quality leads.
MetaFrom Culture to Conversion with Meta’s Brand Building Tools
Meta announced at its Brand Building Summit major ad product updates. Reels Trending Ads expand to all advertisers with a sales rep, boosting unaided awareness by 20%. Threads, now with 400M monthly active users, introduces carousel ads and simplified campaign setup. Value Rules now apply to awareness and engagement objectives, delivering 2x more high-value conversions. Landing page view optimization reduces cost per view by 31%. These updates leverage AI to help brands tap into cultural moments and drive measurable results, with campaigns on Meta being 66% more cost-effective at brand building than average channels.
More from Google
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
Local Services Ads (LSAs) for real estate are expanding across all 50 U.S. states, offering richer home listings with pr...
YouTube earns industry's first MRC accreditation for short-form video.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
Here's how AI is rebuilding the foundation of modern marketing.
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads has a new home in Demand Gen.
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
A new generation of ads for the AI era of Search
Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific ...
Asset Studio is entering a new era of AI-powered creativity.
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...