AdjustKey mobile app trends and insights for Ramadan 2025 | Adjust
The article highlights Ramadan 2025 as a high-impact season for mobile engagement, with 75% of consumers noticing more ads and 45% more likely to engage with Ramadan-specific campaigns. Analysis of 2024 trends reveals significant growth across verticals: E-commerce & shopping app installs grew 28% in METAP, with UAE spiking 126% and Saudi Arabia 67%. Finance app installs rose 18% in METAP, with session growth of 14% in Saudi Arabia and 8% in UAE.
Gaming and entertainment apps saw increased engagement post-Iftar, with gaming sessions up 12% in UAE and entertainment installs up 27% in UAE. Food & drink apps in Turkey grew 29%, health & fitness sessions in UAE were 50% higher, and travel installs in Saudi Arabia were 41% above average. Actionable takeaways for marketers: optimize campaign timing around peak hours (late night post-Iftar, early morning pre-fast), use AI-powered personalization and data-driven segmentation, implement omnichannel strategies across Facebook, YouTube, Instagram, and TikTok, focus on value-driven promotions like limited-time discounts and cashback, leverage video and interactive content, emphasize social good and community engagement, localize creatives with Ramadan themes, and prepare for the Eid surge in the final two weeks.
Adjust's measurement tools (Measure, Datascape) are recommended for tracking and optimizing campaigns.
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