AppsFlyerUnlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Summary
This collaboration between AppsFlyer and Meta addresses key challenges in mobile marketing by offering a unified, privacy-first measurement solution for iOS campaigns. It integrates Meta's Advanced Aggregated Event Measurement (AEM) with AppsFlyer's modeling to create a Single Source of Truth, enabling marketers to measure both ATT-opted-in and non-opted-in users. The solution provides complete attribution data within a 24-hour window, eliminates data fragmentation, and adheres to strict privacy guidelines.
Marketers can activate it simply by toggling 'Advanced Data Sharing' in Meta Ads settings.
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