SensorTowerSensorTower

Top Puzzle Games on Android in the US: Q4 2024

Dec 1, 2024·1 min read

Summary

In the fourth quarter of 2024, the puzzle game category on Android in the United States exhibited notable activity. Key games included Block Blast!, which peaked at 239K weekly downloads and 2.9M active users. Nut Sort's weekly revenue rose from $2.9K to $4.2K.

Find The Cat reached $3.5K revenue and 263K active users. Bus Out achieved over $32K weekly revenue and 198K active users. Differences peaked at $808 revenue and 321K active users.

The data indicates strong user engagement and revenue growth across the category.

You Might Also Like

SensorTowerSensorTower

Sensor Tower APAC Awards 2024

Mobile users spent $150B on App Store and Google Play in 2024, up 13% YoY. APAC publishers dominate the top 100 highest-grossing mobile publishers globally. Key trends: short drama apps and hyper-casual games thrive; AI boosts productivity in education; mobile apps enable cross-border communication. Sensor Tower APAC Awards 2024 highlight standout games and apps from the region, recognizing innovation in user experience and market insights.

Gakuen Idolmaster·Feb 27, 2025·7 min readRead article →
AdjustAdjust

How to launch and scale puzzle & match 3 games | Adjust

Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.

failing to separate organic·Feb 17, 2025·7 min readRead article →
SensorTowerSensorTower

Top 5 Parenting Apps Performance in the US Q4 2024

Top US parenting apps in Q4 2024 showed mixed trends. Findmykids saw declines in revenue, downloads, and active users. TalkingParents remained stable. Speech Blubs' revenue fell but downloads rose. Nanit grew in all metrics. FamilyAlbum downloads increased with high active users.

Jan 2, 2025·2 min readRead article →
SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →
AppsFlyerAppsFlyer

2025 App Marketer Survey

The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.

Shani Rosenfelder·Feb 17, 2025·4 min readRead article →
AppsFlyerAppsFlyer

The marketer’s guide to first-party data

First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.

Shani Rosenfelder·Oct 2, 2024·5 min readRead article →
SensorTowerSensorTower

Top 5 Finance Apps Performance in Romania: Q3 2024

Top finance apps in Romania during Q3 2024 showed varied trends: Revolut maintained stable downloads (40K-53K/week) and growing active users; BT Pay surged in September; Salt Bank declined; Google Wallet and George Romania grew steadily.

Oct 26, 2024·2 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in August 2026

August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major events, while Tencent titles accounted for 5 of top revenue growth spots, driven by China. Download trends highlighted open-world crime games (Gangstar Mirage City), ASMR unboxing (Mystery Dumpling), and casual vehicle titles, with high growth in India, Brazil, and Turkey. For ad ops, seasonal events, limited-time cosmetics, and localized partnerships are key to engagement; emerging genres and fast-growth markets present new user acquisition opportunities. Live-ops pacing is critical for monetization.

Donny Kristianto·Sep 4, 2026·8 min readRead article →

More from SensorTower