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Top 5 Finance Apps Performance in Romania: Q3 2024

Oct 26, 2024·2 min read

Summary

In Q3 2024, Romania's top finance apps exhibited distinct patterns. Revolut: Spend, Save, Trade sustained weekly downloads between 40K and 53K, peaking at 53.4K in late September, with active users rising from 824K to 891K. BT Pay saw a September surge to over 31K weekly downloads, boosting its active users above 1M.

Salt Bank experienced a high of nearly 30K downloads in mid-August, then declined to 20K by September, with active users dropping from 101K to 77.5K. Google Wallet showed consistent growth: downloads peaked at 35K in early September, and active users increased from 132K to 149K. George Romania's downloads rose significantly in September to 22.9K, with active users growing from 431K to 459K.

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