In Q4 2025, TikTok led Egypt's social media with weekly revenue rising from $95K to $100.9K, peak downloads of 419.7K, and consistent active users over 39M. Facebook maintained stable revenue around $9-12K but saw downloads decline from 262.6K to 234.5K and active users drop from 47.6M to 45.5M. Instagram's revenue gradually fell from $6.4K to $4.5K, with downloads decreasing to 174.4K before rebounding to 202.5K; active users remained stable near 24.8M.
Tango experienced revenue volatility, peaking at $3.4K, with downloads fluctuating to 25.6K and active users reaching 301K. SUGO saw revenue drop from $10.4K to $8.4K, downloads from 36.8K to 13.8K, and active users ending at 106.8K. Data from Sensor Tower highlights varied performance across platforms.
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