In Q4 2025, top social apps in Algeria experienced downward trends in downloads and revenue, with TikTok's revenue dropping from $12.9K to $7.1K and downloads from 279K to 151K. Instagram and Facebook also declined. However, active users remained resilient, particularly for Facebook (over 23M) and TikTok (around 20.8M).
SuperLive had fluctuating revenue but growing active users up to 149K. Tango's revenue was stable at ~$546, with downloads spiking to 20K in December. These insights from Sensor Tower highlight market contraction but sustained user engagement.
In 2025, non-game apps surpassed games in revenue, with total in-app spending hitting $167B. APAC publishers drove a $2.58B increase in gaming revenue. Short Drama and AI Assistant categories saw explosive growth, while Blinkit, Shopee, and DeepSeek led their sectors. For ad ops, this signals shifting user attention toward lifestyle, commerce, and AI tools, creating new inventory opportunities beyond gaming.
Ramadan drives high mobile engagement in the Gulf, but success hinges on pre-Ramadan acquisition for higher LTV and remarketing during the month. eCommerce peaks early; finance responds to mature market triggers; travel converts at Eid. Post-Ramadan, focus on retention over acquisition to stabilize. AI tools are operational but measurement lags. Key takeaway: plan early, leverage remarketing, and phase strategies by period.
Top iOS dating apps in Peru saw revenue growth in Q4 2025, with Tinder leading at $17K weekly. Downloads surged for yope and Couple Joy, while active users increased across all apps.
Adjust Audiences enables ad ops teams to build real-time user segments for personalized campaigns. Key audience types include geographic, acquisition-based, lifecycle, inactivity, revenue, event-based, and combined segments. Sharing dynamic audiences with partners ensures up-to-date targeting, reducing wasted spend and improving ROI. Actionable insights: suppress low-intent users, retarget high-value segments, and automate workflows via partner integrations.
The 2025 mobile market hit record highs across downloads, IAP revenue ($167B, +10.6% YoY), and time spent (5.3T hours). Non-game IAP surpassed games for the first time (+21% YoY). Generative AI apps surged, with downloads doubling to 3.8B and IAP tripling to $5B. Key ad ops insights: attention competition intensifies, UA shifts to lifetime value, and AI expands monetization opportunities across categories.
March 2026 saw global mobile game spending reach $6.7 billion (+2% MoM), led by Last War:Survival Game with seasonal events. Whiteout Survival and Gossip Harbor also gained via live ops. USA drove 31% of revenue. On downloads, Block Blast! and Free Fire led, while Subway Surfers City and Fortnite grew post-relaunch. Ad ops decision-makers should leverage cultural and seasonal events to boost engagement and monetization.
Mobile gaming shifts from user acquisition to retention and monetization, with IAP revenue growing despite download declines. PC/console sees Steam records and intense shooter competition. YouTube ad spend moves to mobile, while strategy games dominate mobile revenue. Indie co-op hits like R.E.P.O. thrive via content creator clips. Ad ops should prioritize high-value user targeting and retention over volume.
TikTok's full-funnel automation, integrating creative, media, and measurement, addresses fragmentation in AI tools. Brands using Smart+ and GMV Max see improved ROAS and CPA. Case studies show Naturium achieved 3.5x ROAS, PHLUR 191% higher ROAS, and Leatherman 97% revenue increase. Symphony and Content Suite enable scalable, authentic content. The key is pairing automation with strategic storytelling.
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